The digital concept has revolutionized more than ever. Especially, the introduction of mobile technologies and advanced digital assets such as websites, software, and applications have completely changed the virtual world.
Nevertheless, the huge exposure to technology has made the users smarter than ever which leads to the fact that “Improving customer experience can raise KPIs by over 80% while a good user interface can increase websites’ conversion rates by up to 200%.” On the other hand, poor user experience is one of the most significant reasons for business loss which can be explained through the fact that 90% of users will leave a site solely due to bad design.
In short, working on usability testing is an extremely important process to foster. Especially, when you need to cultivate a sustainable business impression while retaining the user base, usability testing allows you to stay ahead of your competition. On the other hand, working on usability testing is not as simple as testing the functionality of all the features. Rather it is an approach that works on checking the overall user experience offered by an application or software which ultimately contributes to the conversions.
Therefore, it becomes necessary that testers should have a clear vision of all the potential usability challenges that they might need to deal with on their way to creating a competitive product. In this blog, we will try to underline 7 of the most significant challenges that testers encounter on their way to creating products with perfect UX. Also, we will aim at sharing the relevant solutions to all the challenges listed in order to help our readers on checking our products for great usability.
Let’s begin!
Defining Clear Objectives
The most basic challenge that QA testers may encounter on their way to usability testing is having no or lack of direction on objectives. Moreover, a project that has no objectives could allow testers to pick a wrong approach to the test process which may lead pointless recommendations to surface.
The Solution
Losing the initial direction is normal and if testers have the right understanding of the steps that they could take to overcome usability issues, things can be much easier. Some of the few important things that testers could do to meet the defined objectives include:
- Understanding the most important areas of interest that might affect UX
- Understanding issues that cause impact to the organization
- Understanding the most realistic implementations that could affect the usability metrics.
Recruitment Of Testers
Though testing does not need you to work on large sample sizes, it is necessary to recruit the right testing team. Inability to accommodate a team of experts that do not have the right understanding of the test process could make you skip all the usability issues. In other words, skipping on the basic usability issues and missing testers with the right attitude may lead to loss of content.
The Solution
- Understand your target audience at priority in order to find the focus of the test process
- Define a list of complete screening requirements that you should follow to find the right team of testers
- Avoid using a team of testers with the same skill to avoid any chances of missing usability scenarios.
Set The Right Tasks
Another significant challenge which is associated with usability testing services is the inability of the test team to set the right tasks. Since the whole idea with usability testing is to generate more value and money from the product, testers working on a predetermined document may not able to identify all the realistic issues of the system under test. For instance, a team of testers pursuing only the prewritten benchmarks of usability may not be able to use their potential to at fullest when it comes to checking a system from varying user perspectives.
The Solutions
- The primary step that testers should take is leading the exploratory work. It will help to find the most important factors that might hamper the usability of the system.
- In case, testing is done on some prototypes, the testers should ensure that the prototype must offer a realistic journey to testers for effective testing.
- It is always a good idea to start with no direction as it opens more dimensions to research and avoids leading testers to where developers want them to go.
Organizational Involvement
Usability is meant to create the most dynamic and flexible user experiences depending on the varying attitude and usage patterns. Since the process is hard to articulate, UX research that does not involve the stakeholders does not allow organizational buy-in on any updates and actions required by testers.
The Solution
- Ensure engagement of key stakeholders right from the beginning of the test process to meet the research objectives.
- Make sure stakeholders are part of the research and understand the research results to assist and encourage developers and testers on moulding the existing models.
- Research discussions must be fostered within the organization to get multiple evidence drawn from the research interpretation from pieces of evidence drawn from the research interpretation. This can even help testers to get a quick agreement on identified issues and required actions.
Planning The Format Of The Test
Another common yet big challenge that testers have to face on their way to usability testing is sparing no time to format the test. It is necessary that testers should measure the resources available to plan the nature of the test which can be moderated, unmoderated, which further involves silent observation or constructive interaction.
The Solution
- Testers should define clear test format guidelines depending on the product.
- If a test is moderated, the users involved in the test must be clearly instructed on the nature of the test.
- It can even help to cut the discomfort that testers might need to experience on their way to conducting usability tests.
Quick Tip: It is necessary that testers must plan in-person usability testing as gives the ability to read the user’s body language and maintain consistent contact with them which is not possible with unmoderated testing or testing efforts that are worked remotely.
Define Tasks Within Test
The entire response and reaction recorded during a usability test depend on the information presented to the users. Therefore, it is necessary that testers should not create biased tasks for the user groups. Though such practices help you yield positive outcomes with the test results, it leaves no scope for progress and keeps all the error points open.
The Solution
- Developers and Test team should plan tasks that are open/exploratory, closed/specific, as well as those that meet middle grounds
- All the open-ended tasks must be shared with users with minimum information on how to perform.
- All the closed-specific tasks and tasks with middling complications must be shared with the client to test any limiting scope of interpretation and confusion.
No Dry Runs
Last but not least, usability testing must be worked with space for dry runs. It is more about planning the rehearsals for the tests to ensure everything should go as per the defined plan. Moreover, a dry run even helps you find the time required to complete the test and cuts any chances of surprises that you may encounter in the middle of real tests.
The Solution
- The internal teams should work on running the pilot tests before the final usability tests.
- The pilot tests must be conducted with members of the team that have no or minimal knowledge of the product under test.
- The insights from pilot tests should be used to define the schedule for the real-time tasks and their priorities.
The Crux
When it comes to usability testing, the inability to work on a well-defined usability test format would leave the stakeholders deprived of the product success that otherwise can be achieved when tested properly. However, the need to create meaningful outcomes with usability testing does not demand much.
One of the most important factors that test teams or QA companies should keep in mind when working on usability testing is to overcome all the aforementioned challenges. Besides, there are certain best practices or characteristics of usability testing tasks that could help yield the desired value.
- Always propose a task to the users and not the questions
- Make sure you are highly specific to the users
- Test teams should avoid any instruction sharing with the users
- It is vital that users must have their own space when working on tests or writing feedback.
Sticking to these practices could help uncover the potential problems related to user experience and can even help the usability testing service providers to refine the entire process.
Author Bio: Kanika Vatsyayan is Vice-President Delivery and Operations at BugRaptors who oversees all the quality control and assurance strategies for client engagements. She loves to share her knowledge with others through blogging. Being a voracious blogger, she published countless informative blogs to educate audiences about automation and manual testing.
