We understand. You took an amazing photo, put the perfect filter, sent it and now you’re waiting for likes and comments to appear in the feed. It feels fantastic and rewarding to realise that your content is doing well on Instagram. And it is important for your brand that this is a constant sensation.
However, to get people engaged on Instagram, it’s not enough to upload reasonable content and call it a day. Your brand needs to understand how to promote your Instagram in order to reach the largest possible audience. There are over 700 million users, and casting the right bait with your promotions can bring big rewards.
The hardest part is learning how to successfully promote your Instagram. You shouldn’t need a PR specialist to be successful, so skip the follower buying sites and follow these tips to expand and promote your Instagram organically. But…you should use special tools such as the best free Instagram scheduler to run your Instagram account better. Now read the following tips!
1. Learn to enjoy the Instagram environment
Instagram has become an essential social network for advertisers. Even more so because younger audiences continue to look to Instagram for interactions with brands, engagement and personality.
The platform continues to be an environment for sharing, likes, markup and comments. In addition, younger generations can be driven to shop on Instagram, despite their “link in the bio” limitation. Top Instagram users navigate the app with ease, although marketing promotion on this network is not as traditional as on Facebook or Twitter. The app’s visual appeal is also different from all other networks. Brand images and videos lead to engagement, which helps you promote your Instagram even more.
According to a study , 60% of millennial’s and 67% of generation X said they were more likely to buy from brands they follow on social media. And Instagram’s unique scrolling environment puts your content in front of and in the centre of the user’s smartphone or tablet.
Think about how your brand’s audience would be more engaged if you had to scroll Tweets one by one. It is no surprise that a Forrest-er report found that brands perceive user interaction at 2.2% on their posts, which is by far the highest rate among networks. If you are a brand trying to publicise your Instagram, this is the ideal network to promote public engagement. Just understand the environment and take advantage of the way users interact.
2. Show your brand’s personality in a professional manner
When you want to promote your Instagram to your brand, the first thing to do is to clearly distinguish personal and business accounts. To start, you must optimise your Instagram account to focus on the audience, not just the product. This means that selfies, friend groups and travel photos need to be outside your brand’s Instagram account. Even though this may seem obvious, a surprising amount of personal content will end up in brand feeds. Think about what your audience wants – they don’t want to see your friends or inside jokes. On the other hand, this does not mean that your brand’s Instagram should be limited to showing a lot of products. Polaroid does a great job separating business and personal content without losing personality. Your feed is extremely inviting for both new users and fans. Finding a good balance between business and personal can offer something to all your Instagram followers.
3. Have a simple, searchable username
Most of your customers know they can probably find you through a quick search on Instagram. Your job is to make this task as easy as possible. Don’t make things difficult by using different profile names on each of your networks. Keep all usernames on social media consistent and simple by following these best practices:
Simple and easy to write
Identical across all social networks
Lasting
Faithful to your brand and company values
No dashes, special characters or numbers
For example, Revolution Brewery uses the same user on all networks: RevBrewChicago. The short username makes it easy for users to find the brewery, but by adding “Revolution Brewery” as your profile name, both become searchable.
4. Don’t skimp on the bio and the Instagram link
Just like your username, your bio also needs to be simple and match your brand. Keep Instagram bios small, but at the same time, be sure to mention who you are and what you do. After all, this is one of the only spaces where you can really promote your Instagram.
That is why it is essential to always have a link in your bio. Using URL shortening tools like Bit.ly, you keep your link concise and easy to track. And within Sprout’s media publishing tools, you have instant access to Bit.ly’s shortening for social media posts, including Instagram. While linking to your homepage is not a bad idea, many brands use this space to link to promotions, sales or other advertising landing pages. That way, you can keep traffic from Instagram to your website more cohesive.
5. Make Instagram hashtags your greatest allies
As a general rule, hashtags are a great source of discovery on Instagram. Whether you want to increase visibility or find exactly what you’re looking for, Instagram hashtags are the best way to do this. It’s a great idea to always stay on top of the latest hashtags in your market. The hashtag doesn’t have to be exactly related to your brand, but it still needs to be relevant. When you find good candidates, use them in campaigns to find more followers and gain that extra reach! Did you know that 7 out of 10 Instagram hashtags are branded? That’s why you should also create your exclusive brand hashtag to raise awareness about your profile. Using a combination of common and branded hashtags is a great way to track engagement.
We hope these tips can help you optimise your Instagram account.
