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Top 3 Features Every eCommerce Website Should Have



As eCommerce focuses on sales and business online, it should be obvious that your website is built for both your employees and your clients. If your website is poorly managed, you will not be able to attract new clients or turn leads into prospects. If the website does not have tools for your employees, they will find that it is difficult for them to do their job. Therefore, you must equip your website with several tools that will provide everyone with the best possible experience. 

Here are the top 3 features any eCommerce website should have:

An Employee Section

Creating an employee-only section within the website is one of the most important things that you can do for an eCommerce website. This will allow them to share data and stats and see how communication with clients are going. It creates a portal where they can constantly be in talks with one another. This can be done easily by using a member access website builder when creating your site. These tools are specifically designed to create websites that have two levels of access. This way, all of your employees can access sensitive information limited to clients. 

Additionally, having an employee section will allow you to better manage the discounts and promotions you offer on your site. You can provide specific user access for your employees who will be responsible for creating and managing discount codes, as well as adding discount codes to categories, brands or products, and even those that affect shipping and delivery. Employees with access to the discount codes will have the ability to set these codes active or inactive as needed. Thereby, if you are looking to create an eCommerce website, you have to look into an employee-only section.

An Easy Checkout System

The last thing clients and customers should have to worry about when using your website is using your checkout system. A poorly designed system can ruin any sale and have your client choose to go elsewhere. Therefore, when creating the website, spend some time looking into your checkout system and decide if it is easy to use. It doesn’t matter how good your marketing is if your clients get confused as they move to buy the product. 

Needless to say, your website should be user-friendly and intuitive. Statistics show that almost 76% of consumers prefer easy to use sites which aid them in completing their transactions faster. Come to think of it, eliminating the unnecessary complexities that can inhibit your customers from eventually purchasing your products can lead to increased sales and revenue. Thus, apart from a seamless checkout system, provide shopping categories, filters, or even comparison capabilities. You can also improve your search functionality by leveraging auto-complete options or create effective and visual navigation. It will also be easier for your consumers if you can create pre-populated forms for them. All these are geared towards a more user-friendly experience for your consumers, earning you an advantage over your competitors.

Search Engine Optimisation

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Finally, you want to ensure that your website is visible and is discovered by as many people as possible. Through the use of search engine optimisation, you can get your website to appear higher on any search engine query, therefore greatly improving the number of people seeing your content. From there, with proper web design and marketing, you can turn that web traffic into sales. Many companies use search engine optimisation so always ensure that you have incorporated this feature into your website.

In order to be able to effectively gauge if your SEO technique is efficient, it helps to incorporate reporting and analysis tools in your website. As much as possible, design your dashboard to be interactive such that it will be effortless for you to make more informed decisions backed up by relevant data because the charts and statistics you see on the reports are easy to understand and interpret. The effectiveness of your SEO strategy becomes apparent when you see reports indicating that you have an increased user base. On the other hand, the reports can also indicate that you need to make the necessary modifications to your SEO technique if you deem that it is no longer effective based on the data in your dashboard.

Nevertheless, the reports will also help you distinguish your new customers versus your returning customers, as well as your top-selling products, brands, or most used discount codes. It would also greatly help if you would be able to modify the dashboard statistics to reflect specific date ranges which include the sales of your store by amount or order volume.

By incorporating these three tips, you gain an advantage by the exceptional eCommerce website you create. Establish a good employee section to promote employee engagement and loop them in the current trend, reports, and statistics of the company. If you’re lucky they might also input and come up with better ideas that are significantly beneficial for your company. Create an easy to use checkout system so your clients will not have any problems when it comes down to purchasing. Finally, through the use of search engine optimisation (SEO), your website will be discovered much more by potential clients, therefore increasing sales and prospects. 

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