An explainer video packs the power to communicate a story about your business convincingly in one minute. But before giving a thought to the saccharine illustration and animation, you need to focus everything you have on developing a killer video script. A well-written, appealing script lays the foundation for a successful explainer video. Without the right foundation, the rest of the creation process often goes to the dumpster. Even if you put in world-class visuals, a feeble script will disrupt your explainer, making it boring at best and confusing at worst. A strong script governs the success of your entire explainer video as it drives both the audio and visual components. That being said, many businesses scuffle with writing an effective script. To make it bit easy, you can also take the help of a script generator to generate a script for your explainer video.
All the explainer video scripts use formulas, structures, and approaches for them to be seen as impactful to the audience. In writing the explainer video script, it has to be short, precise and speaks directly to the audience. The most commonly used explainer video formulas are:
The meet Bob formula – “Meet Bob” > Problem > Solution > How it works > Results > Tagline and Call to Action.
It resonates with the audience with your product, often using a cartoon personality who is glued on a problem similar to one your target audience has. You can replace “Bob” with any common name as long as it’s friendly and connects with the audience.
The Cut to the Chase formula – Problem > Secret Sauce > Why it works > Call to action
Its quick, precise, and hitting the target avoids any unnecessary copywriting and details. Here the focus is not on the problem but your product as the secret sauce. In this, the emphasis is on how your product is the solution to the problem.
The Cookie Cutter formula – Addressing General Audience > Problem > Solution > How it Works > Call to Action
It is even more concise, sharp, and laser targeted. This works and appeals to a larger audience so try to take in as many groups of people as possible when addressing viewers by generalizing the subject.
No matter what formula you prefer to use or the tactics you employ your explainer video scripts are required to surpass the qualitative standards to be effectual and binding to the target audience. Those qualitative standards are:
Keeping it Short:
The length of your script depends on your audience. The audience in an auditorium usually bears for about 6 to 8 minutes before they start to get bored. An Internet user popping on your website tends to get off after two to four minutes depending on how gripping your material is and whether or not he/she needs the product.
Putting the message in the first 30 seconds:
Deduce the message of the entire video in a single sentence and put that sentence somewhere in the first 30 seconds. It gives the audience an idea about what to focus on in the video.
Distill the Story:
The idea is simple: Break down the whole message with the language and the zest you would use if you were explaining this to a 5-year-old child. Even if your viewer is highly sophisticated, the goal of an explainer is to deliver information crisply.
Talk to the Audience:
Engaging with the audience is of utmost importance, using personal pronouns like ‘you’ and ‘your’ could come in handy. Focus more on what your audience doesn’t know about you, your product/service, and how it can help them. This brings your audience to trust you and make you familiar. Being friendly and familiar provides you many chances to convert the audience into customers.
Tell a Story:
Facts, stats, and definitions are for the classroom and unless your videos are meant for it you should focus more on creating a connection. Humanizing the characters makes your audience connect with the story drives them to trust you. Also, showing them how you have helped other people also motivates them to prefer you over others and make you a reliable brand.
Wise use of Humor:
Humor is a great tool to make your storytelling engaging. But misplaced humor or wrong timing can certainly make your audience check out. It should be seamless with the flow of the story else it could be distracting. Although, it is advised to show humor on-screen with a voice-over. As such, choosing a seasoned explainer video voice actor is very important to get the most of your explainer video.
The Pace:
The delivery of your voice-over should be according to the script. So, write on a per-minute basis, 125-150 words per minute is the standard. Short sentences keep it engaging. A machine-gun fire would give your audience difficulties in understanding the message.
Writing an explainer video script can be quite tricky. You need an exclusively written script to boost your explainer video’s effectiveness. Each business has a different target market with its unique preferences. Diction, phrasing, and references in a script that reflect the business or company are crucial elements of a high-quality and effective explainer video.
Voyzapp – the leading voice-over service provider in India provides you the best voice-overs for the explainer videos at the most cost-effective prices. You can check out the demo reels and compare TATs and prices instantly.
