An explainer video packs the power to communicate a story about your business convincingly in one minute. But before giving a thought to the saccharine illustration and animation, you need to focus everything you have on developing a killer video script. A well-written, appealing script lays the foundation for a successful explainer video. Without the right foundation, the rest of the creation process often goes to the dumpster. Even if you put in world-class visuals, a feeble script will disrupt your explainer, making it boring at best and confusing at worst. A strong script governs the success of your entire explainer video as it drives both the audio and visual components. That being said, many businesses scuffle with writing an effective script.
All the explainer video scripts use formulas, structures, and approaches for them to be seen as impactful to the audience. In writing the explainer video script, it has to be short, precise and speaks directly to the audience. The most commonly used explainer video formulas are:
The meet Bob formula – “Meet Bob” > Problem > Solution > How it works > Results > Tagline and Call to Action.
It resonates with the audience with your product, often using a cartoon personality who is glued on a problem similar to one your target audience has. You can replace “Bob” with any common name as long as it’s friendly and connects with the audience.
The Cut to the Chase formula – Problem > Secret Sauce > Why it works > Call to action
Its quick, precise, and hitting the target avoids any unnecessary copywriting and details. Here the focus is not on the problem but your product as the secret sauce. In this, the emphasis is on how your product is the solution to the problem.
The Cookie Cutter formula – Addressing General Audience > Problem > Solution > How it Works > Call to Action
It is even more concise, sharp, and laser targeted. This works and appeals to a larger audience so try to take in as many groups of people as possible when addressing viewers by generalizing the subject.
No matter what formula you prefer to use or the tactics you employ your explainer video scripts are required to surpass the qualitative standards to be effectual and binding to the target audience. Those qualitative standards are:
Keeping it Short:
The length of your script depends on your audience. The audience in an auditorium usually bears for about 6 to 8 minutes before they start to get bored. An Internet user popping on your website tends to get off after two to four minutes depending on how gripping your material is and whether or not he/she needs the product.
Putting the message in the first 30 seconds:
Deduce the message of the entire video in a single sentence and put that sentence somewhere in the first 30 seconds. It gives the audience an idea about what to focus on in the video.
Distill the Story:
The idea is simple: Break down the whole message with the language and the zest you would use if you were explaining this to a 5-year-old child. Even if your viewer is highly sophisticated, the goal of an explainer is to deliver information crisply.
Talk to the Audience:
Engaging with the audience is of utmost importance, using personal pronouns like ‘you’ and ‘your’ could come in handy. Focus more on what your audience doesn’t know about you, your product/service, and how it can help them. This brings your audience to trust you and make you familiar. Being friendly and familiar provides you many chances to convert the audience into customers.
Tell a Story:
Facts, stats, and definitions are for the classroom and unless your videos are meant for it you should focus more on creating a connection. Humanizing the characters makes your audience connect with the story drives them to trust you. Also, showing them how you have helped other people also motivates them to prefer you over others and make you a reliable brand.
Wise use of Humor:
Humor is a great tool to make your storytelling engaging. But misplaced humor or wrong timing can certainly make your audience check out. It should be seamless with the flow of the story else it could be distracting. Although, it is advised to show humor on-screen with a voice-over. As such, choosing a seasoned explainer video voice actor is very important to get the most of your explainer video.
The delivery of your voice-over should be according to the script. So, write on a per-minute basis, 125-150 words per minute is the standard. Short sentences keep it engaging. A machine-gun fire would give your audience difficulties in understanding the message.
Writing an explainer video script can be quite tricky. You need an exclusively written script to boost your explainer video’s effectiveness. Each business has a different target market with its unique preferences. Diction, phrasing, and references in a script that reflect the business or company are crucial elements of a high-quality and effective explainer video.
Voyzapp – the leading voice-over service provider in India provides you the best voice-overs for the explainer videos at the most cost-effective prices. You can check out the demo reels and compare TATs and prices instantly.
7 Effective Solutions For Main Challenges Of Usability Testing
The digital concept has revolutionized more than ever. Especially, the introduction of mobile technologies and advanced digital assets such as websites, software, and applications have completely changed the virtual world.
Nevertheless, the huge exposure to technology has made the users smarter than ever which leads to the fact that “Improving customer experience can raise KPIs by over 80% while a good user interface can increase websites’ conversion rates by up to 200%.” On the other hand, poor user experience is one of the most significant reasons for business loss which can be explained through the fact that 90% of users will leave a site solely due to bad design.
In short, working on usability testing is an extremely important process to foster. Especially, when you need to cultivate a sustainable business impression while retaining the user base, usability testing allows you to stay ahead of your competition. On the other hand, working on usability testing is not as simple as testing the functionality of all the features. Rather it is an approach that works on checking the overall user experience offered by an application or software which ultimately contributes to the conversions.
Therefore, it becomes necessary that testers should have a clear vision of all the potential usability challenges that they might need to deal with on their way to creating a competitive product. In this blog, we will try to underline 7 of the most significant challenges that testers encounter on their way to creating products with perfect UX. Also, we will aim at sharing the relevant solutions to all the challenges listed in order to help our readers on checking our products for great usability.
Defining Clear Objectives
The most basic challenge that QA testers may encounter on their way to usability testing is having no or lack of direction on objectives. Moreover, a project that has no objectives could allow testers to pick a wrong approach to the test process which may lead pointless recommendations to surface.
Losing the initial direction is normal and if testers have the right understanding of the steps that they could take to overcome usability issues, things can be much easier. Some of the few important things that testers could do to meet the defined objectives include:
- Understanding the most important areas of interest that might affect UX
- Understanding issues that cause impact to the organization
- Understanding the most realistic implementations that could affect the usability metrics.
Recruitment Of Testers
Though testing does not need you to work on large sample sizes, it is necessary to recruit the right testing team. Inability to accommodate a team of experts that do not have the right understanding of the test process could make you skip all the usability issues. In other words, skipping on the basic usability issues and missing testers with the right attitude may lead to loss of content.
- Understand your target audience at priority in order to find the focus of the test process
- Define a list of complete screening requirements that you should follow to find the right team of testers
- Avoid using a team of testers with the same skill to avoid any chances of missing usability scenarios.
Set The Right Tasks
Another significant challenge which is associated with usability testing services is the inability of the test team to set the right tasks. Since the whole idea with usability testing is to generate more value and money from the product, testers working on a predetermined document may not able to identify all the realistic issues of the system under test. For instance, a team of testers pursuing only the prewritten benchmarks of usability may not be able to use their potential to at fullest when it comes to checking a system from varying user perspectives.
- The primary step that testers should take is leading the exploratory work. It will help to find the most important factors that might hamper the usability of the system.
- In case, testing is done on some prototypes, the testers should ensure that the prototype must offer a realistic journey to testers for effective testing.
- It is always a good idea to start with no direction as it opens more dimensions to research and avoids leading testers to where developers want them to go.
Usability is meant to create the most dynamic and flexible user experiences depending on the varying attitude and usage patterns. Since the process is hard to articulate, UX research that does not involve the stakeholders does not allow organizational buy-in on any updates and actions required by testers.
- Ensure engagement of key stakeholders right from the beginning of the test process to meet the research objectives.
- Make sure stakeholders are part of the research and understand the research results to assist and encourage developers and testers on moulding the existing models.
- Research discussions must be fostered within the organization to get multiple evidence drawn from the research interpretation from pieces of evidence drawn from the research interpretation. This can even help testers to get a quick agreement on identified issues and required actions.
Planning The Format Of The Test
Another common yet big challenge that testers have to face on their way to usability testing is sparing no time to format the test. It is necessary that testers should measure the resources available to plan the nature of the test which can be moderated, unmoderated, which further involves silent observation or constructive interaction.
- Testers should define clear test format guidelines depending on the product.
- If a test is moderated, the users involved in the test must be clearly instructed on the nature of the test.
- It can even help to cut the discomfort that testers might need to experience on their way to conducting usability tests.
Quick Tip: It is necessary that testers must plan in-person usability testing as gives the ability to read the user’s body language and maintain consistent contact with them which is not possible with unmoderated testing or testing efforts that are worked remotely.
Define Tasks Within Test
The entire response and reaction recorded during a usability test depend on the information presented to the users. Therefore, it is necessary that testers should not create biased tasks for the user groups. Though such practices help you yield positive outcomes with the test results, it leaves no scope for progress and keeps all the error points open.
- Developers and Test team should plan tasks that are open/exploratory, closed/specific, as well as those that meet middle grounds
- All the open-ended tasks must be shared with users with minimum information on how to perform.
- All the closed-specific tasks and tasks with middling complications must be shared with the client to test any limiting scope of interpretation and confusion.
No Dry Runs
Last but not least, usability testing must be worked with space for dry runs. It is more about planning the rehearsals for the tests to ensure everything should go as per the defined plan. Moreover, a dry run even helps you find the time required to complete the test and cuts any chances of surprises that you may encounter in the middle of real tests.
- The internal teams should work on running the pilot tests before the final usability tests.
- The pilot tests must be conducted with members of the team that have no or minimal knowledge of the product under test.
- The insights from pilot tests should be used to define the schedule for the real-time tasks and their priorities.
When it comes to usability testing, the inability to work on a well-defined usability test format would leave the stakeholders deprived of the product success that otherwise can be achieved when tested properly. However, the need to create meaningful outcomes with usability testing does not demand much.
One of the most important factors that test teams or QA companies should keep in mind when working on usability testing is to overcome all the aforementioned challenges. Besides, there are certain best practices or characteristics of usability testing tasks that could help yield the desired value.
- Always propose a task to the users and not the questions
- Make sure you are highly specific to the users
- Test teams should avoid any instruction sharing with the users
- It is vital that users must have their own space when working on tests or writing feedback.
Sticking to these practices could help uncover the potential problems related to user experience and can even help the usability testing service providers to refine the entire process.
Author Bio: Kanika Vatsyayan is Vice-President Delivery and Operations at BugRaptors who oversees all the quality control and assurance strategies for client engagements. She loves to share her knowledge with others through blogging. Being a voracious blogger, she published countless informative blogs to educate audiences about automation and manual testing.
How to Become a UX Designer?
Just like every field, there are some requirements to excel as a designer. One must be learning and have an interest in pursuing the same in the future. Also, to get expertise in this domain.
However, it is important to complete a degree program. This gives a lot of exposure to know the significant and minor technicalities. A person who wants to become a UX designer should concentrate on designing and developing patterns. On the other hand, skills are polished with experience and hands-on practice. Focus on the learning aspects to bring improvements.
5 Tips to Become a UX Designer
There is not a hard and fast rule that works for everyone. Individuals learn at their own pace and timings. However, an app development company in UK emphasizes more practical understanding while others must be relying on the step-by-step procedure. But not a single shortcut works. One must have to go through the process, and it would take time as well.
Here are the Ways of Becoming a UX Designer:
1- Know-How of Designing Tools:
A number of tools are available to make designing more appropriate. A few of the names of agencies are Adobe XD, Figma, Sketch and InVision, etc. However, each of them is unique and function differently. So, to become a UX designer, it is crucial to select the upgraded software.
2- Master The Technical Skills:
The first and foremost thing is to concentrate on improving technical skills. A lot of structures are perfect because of targeting the suitable methods. This would help in the development and designing procedures.
3- Work on Professional Portfolio:
Initially, it is the best way to showcase your potentials. This is how the clients will be able to know the working efficiency. Therefore, to become a UX designer trying to build a professional portfolio. The reason behind this is to make things clear about the expertise.
4- Say Yes to Client’s Projects:
If somehow I manage to get some projects, it will be easier to get along with another task. This increases your confidence and boosts your skills. Never say no to low-budget projects. In the beginning, you would be getting less than the average amount, but that is okay. Within a few months, a lot of market exposure would be enough to complete the complex projects.
5- Go for a Suitable Internship:
There is no comparison between practically learned and implemented skills. Thus. It is good to find an internship to learn about the designing industry to become a UX designer. You will meet many professionals, and it will enhance your overall experience. After accomplishing good technical work, you would easily get aligned with the more difficult job responsibilities.
Follow the Right Pattern:
Undoubtedly, UX designing is becoming one of the demanding fields. To do something and make your official presence worthy, just focus on the positive ways as things shift to online platforms. Learning the fundamentals helps a lot in creating accurate patterns of designs for the users. It is significant to bring advancement in design patterns to make things more effective.
Best Small Video Gaming Room Ideas for 2021
The previous 18 months was a weird chance without a doubt, however, for a lot of gamers and tech sweethearts out there months invested locked inside weren’t by and large energy squandered. This as well as 2020 was a beautiful energizing year for innovation with the arrival of the Nvidia 30 series cards, the Xbox series X and S just as the Playstation 5. Yet, regardless of whether you haven’t been fortunate enough to get your hands on any of the new age reassures, this likely didn’t prevent you from going through a long time step up, killing beasts for great plunder, and searching for small gaming room ideas to update your gamer cavern.
All things considered, long gaming meetings are about solace, so clustering over a TV or PC in a confined corner essentially will not do. Plus, what gamer doesn’t need wonderful gaming room arrangements with multi-screen arrangements, gaming accessories, a control center of each sort, and encompassing lighting?
Fortunately, in the ripe minds of stay-at-home specialists, each cubby opening, dull divider, and beat-up work area transforms into a chance for reexamination. During the pandemic, a large number of gaming devotees posted up their own personal Battlestations for our fulfillment and motivation (much obliged, quarantine). Along these lines, we’ve volunteered to accumulate the themed gaming arrangements to assist you with building a definitive gaming room that will make your companions slobber.
Prepared to take your gaming experience to a higher level?
Here is our cool gaming room ideas
You can’t rearrange your loft in Cyberpunk 2077, however, you can beautify your arrange best gaming background room Cyberpunk 2077 style. Regardless of whether you can’t stand to totally patch up the whole room, you can look at these authoritatively authorized Cyberpunk 2077 banners for some madly cool divider workmanship. Welcome to the Night City.
Tech Meets Nature Gaming Room Ideas
Love tech, yet love nature as well? This gaming arrangement makes the best of both! A nature-themed work area backdrop and indoor plants balance out the cool combo of PC stuff and furniture and add a general delicateness to the whole stylistic layout. On the off chance that you truly have a green thumb, there’s no justification for why you shouldn’t push the boat out and develop a full upward nursery divider! You’ll feel like you’ve been out in nature regardless of whether you’ve been stuck to the screen the entire day.
Highly contrasting Gaming Room Ideas
Slam out a basic yet viable plan clearly. White speakers, a white console, and a coordinating earphone stand keep this plan fresh and clear. Utilizing white and dark as your base tones gives you a great deal of leeway to explore different avenues regarding LED lighting. Regardless of which colors you use for your lighting, it will consistently look great. Likewise, we totally love plunking down to a game at a work area that feels like it has a place on the extension of a spaceship.
Anime Paradise Gaming Room Ideas
anime gaming room
This crazy anime gaming room is simply dribbling with pastel tasteful. Everything from the console to the seat is decorated in child pink, and the entire space is tenderly enlightened by a neon blue sign written in Japanese. The dividers have the famous Demon Hunter veils from the anime ‘Devil Slayer: Kimetsu no Yaiba’ hanging simply over the PC, and on the floor, there’s an adorable mat highlighting Killua Zoldyck from the exemplary Hunter X Hunter.
Star Wars Themed Gaming Room Ideas
You will not need to go to a cosmic system far, far away to partake in this Star Wars-themed room. Washed in frightful blue and red lighting, it highlights Star Wars lightsabers, dolls, and Star Wars-themed divider workmanship.
Shading able LED lights, laser speck projector, and Nanoleaf triangles assist with making a powerful gaming experience by changing a dim bedroom into a science fiction film set.
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Pink Gaming Room Ideas
Kawaii divider craftsmanship isn’t a great fit for everybody, except each young lady otaku would be fixated on this bubblegum pink gaming arrangement. Certainly charming without being suffocatingly pink, the pastel accents and a coordinating with Nanoleaf board tie in pleasantly with the cherry bloom backdrops and the illuminated console, taking this cutesy work to a higher level.
Neon-Lit Gaming Setup
Frequently our gaming space serves as a utilitarian room, like a workspace. In case you’re a gamer around evening time, however a stay-at-home specialist by day, this cozy workspace will fit you perfectly. You can nearly feel the comfortable energies coming from this work area arranged almost a splendid window with bunches of encompassing vegetation. Yet, even with a window and a few plants around, you may in any case wind up gazing at a clear divider. To take care of that issue, go for delightful divider craftsmanship that highlights scenes of nature, woodlands, blossoms, and untamed life.