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Corona-virus: A Playbook For Marketing And Communications

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  • The coronavirus outbreak will affect all types of businesses — no organization will be immune to its impact.
  • Marketing and communication teams should take a leading role in supporting their organization’s response.
  • Create flexible response plans and continuously monitor the situation to adapt to changing conditions.

We all know that we should have a plan for what to do in case of an emergency. And yet, we all seem to be taken off guard when an actual emergency arises. Blame human nature but planning for a crisis is often left until there is no time to plan, and then a hurried and chaotic response may make matters worse rather than better.

That’s the situation many companies find themselves in with the outbreak of COVID-19 (the coronavirus). Most companies have just begun thinking about changes they need to make to ensure the health and safety of their employees and customers. And with confirmed cases growing by the day, this is an issue of immediate concern.

What role should marketing and communications leaders play in the development of a response? What are the most critical actions to take now? Our hope is that we can help you quickly develop a response plan — and ideally learn something about planning for future crises in the process. Although the report is designed to support a wide variety of crisis types, here are some of the specific actions you should consider taking for the situation we face today:

  • Create a task force. Except in very large companies or those with specific types of risks, most companies do not have a dedicated crisis response team, and many have never created even a bare-bones crisis communications plan. Now is the time to do so. Bring together functional leaders from across your organization to begin identifying and prioritizing issues, with all major functions and regions represented. The senior communications leader is usually at the helm, and in some smaller organizations, the effort may be led by the CEO. Other participants will likely include human resources, legal counsel, operations/facilities, sales and customer service leaders, and various marketing/communications disciplines that are either directly affected or will be involved in delivering information to audiences. Everyone should have a clear understanding of his or her specific responsibilities.
  • Prioritize issues of greatest urgency. Ensuring the safety of employees, customers, and other stakeholders is obviously the priority, and external guidance from public health experts will be important to understand what these issues are. There will be immediate decisions that need to be made about in-person activities: Should we carry on with our planned events schedule? What about internal meetings? Longer-term impacts should also be considered: How will we enable collaboration between remote teams? How will we support employees if their children are kept home from school? Think about how this crisis will affect your industry specifically and what value you can provide as an organization to the greater community. For instance, Cisco is extending free Webex licenses to help companies maintain collaboration capabilities while many employees will be working remotely.
  • Develop a protocol for emergent situations. Obviously, the plan should lay out a set of actions the organization will take immediately, based on what is known today. However, the situation is fluid, and it’s not possible to know with certainty what the situation will look like in a month or six months. That’s why it’s important to have a protocol for addressing new situations as they emerge. How will new aspects of the crisis be identified? How will team members who need to act be notified? How will the severity of the situation be assessed? Who will participate in crafting the response plan and communications? The output of this exercise is not necessarily a list of actions but a detailed process for how new developments will be identified and synthesized into the existing plan.
  • Prepare the communications engine. Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios. One of the most challenging aspects of crisis management is the need to create a wide range of critical content, have it vetted by legal, and pushed out through channels as quickly as possible. Create templates for common types of content and stub content that can be built out as needed. Set up an expedited legal vetting process, and work with digital teams to identify how content will be conveyed through the company’s owned channels (web site, social, communities). Also, prepare spokespeople — from the CEO to the receptionist — with concise answers that can be given without additional approvals or escalation paths.
  • Map communications strategies to audiences. Forrester always recommends starting with an understanding of the audience, and crisis response is no different. Companies that have taken the effort to gather audience insights will have a head start, but for a broader crisis situations, there are almost always additional audiences to consider (e.g., employees and their families, investors and communities, or regions that may fall outside of your normal marketing focus). What is the most important information for the specific audience in question? What is their emotional context? What is the objective of the communication? How should we best deliver it? For regional audiences, what cultural norms do we need to be aware of? Segment the audience in as granular a form as needed to address the specific scenario.
  • Maintain open communications with employees. A large percentage of the workforce will face disruption to their normal routines or even their income. Companies in the information business will find it easier to carry on than companies in manufacturing or services. These companies may need to temporarily suspend operations, which will produce financial hardship. Companies that have already created a strong internal communications ecosystem are better positioned to communicate effectively in the face of disruption. One of the first priorities should be to plan for how communications will flow internally: the channels and cadence that employees can expect, as well as where to go if the normal channels (which may occur in a face-to-face environment) are not available. Also remember that employees are a channel, and if you enable them with content, they can extend the reach of your information and credibility with audiences.
  • Listen, track, and measure audience response. Use monitoring tools to understand how the audience is reacting to the crisis and your brand’s response to it in traditional and social media. Again, the impact will be different across different types of businesses. Understanding what is being said can be the key to containing a negative situation or understanding when the crisis is winding down and business can return to normal. Create a dashboard focused specifically on this issue — with coverage of trending topics, sentiment, impact by geography or channel, and key coverage.

Companies that respond to the current crisis with transparency and compassion will be rewarded by audiences. Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built. Moreover, use this as an opportunity to flesh out a more complete crisis response plan so that the next time the unexpected comes along, you will be ready.

This post was written by VP, Principal Analyst Julie Ogilvie, and it originally appeared here.

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The Current State of Cybersecurity in Bangladesh

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While companies are worried about the coronavirus, that’s not the only threat that looms over Bangladesh businesses. Since the world of finances has gone digital, it’s safe to assume that a seasoned hacker or malicious individual could easily steal a lot of money from businesses and governments alike.

But the big guys aren’t the only ones who should be worried about the increasing cybercrime rate. Most hackers, malware, and other internet baddies target consumers, as they’re far easier targets due to their simpler cybersecurity. Countries such as Bangladesh are particularly in danger, as cybercrime awareness is relatively low, making people open to risks. In recent years, Bangladesh became one of the most vulnerable regions. While the country attempts to cope with the situation, this process proves to be highly challenging. In 2020, the exposure is still ranked as extremely high. 

The Legal Framework

Bangladesh doesn’t have enough laws or declarations to protect itself, even if the general perception doesn’t highlight this. Bangladesh has a legal cybercrime prevention network, but it is insufficient in a lot of ways. 

Such legal affairs should be enabled to protect businesses and residents from the dangers of cybercrime, but that’s not to say that the imposed measures are any good, and the government is aware of it. Bangladesh has introduced a declaration on cybersecurity back in 2017, which has asked companies to produce actionable cybersecurity roadmaps that can then be used and regulated by monitoring authorities. 

Since Bangladesh is in the midst of a digital revolution, it’s learning from the mistakes other countries encountered during their respective transformations – which is what not to do if you want to protect yourself against cybercrime.

The Information Communication Technology Act, the digital and data security measure put in place by the government in 2006, is a bit dated. Technology progresses at an unprecedented rate, and unless governments keep up with the recent advancements, their legislatures are bound to become dated very soon as well. 

While protecting the privacy of data and consumers, the act is very broad in some respects, making it highly exploitable. 

How Businesses Protect Themselves

The businesses in Bangladesh do a little better than the government. As private enterprises deal with a lot of data, they use standard protection measures against cybercrime. That includes email protection, various proxies, and safe data storage.

Businesses, especially foreign ones operating in Bangladesh or Bangladesh’s largest companies, are prime targets for cybercriminals. While this has been apparent for many years, businesses have learned from their mistakes and are investing more in protecting their data and resources. 

But even with all of the investments businesses in Bangladesh are making for their cybersecurity, the rising threat of cybercrime in Bangladesh is still well documented. 

What Can Individuals Do?

Companies are the prime targets for large-scale cybercrime, and they are usually the victims. Cybercrime is scalable, which means that the same measures that threaten larger organizations can threaten individuals and their data as well.

Some of the most notable ways hackers target Bangladesh insdividuals are malware, data ransom attacks, and spyware. 

Not only are all of these bone-chillingly frightening, but they also highlight a massive danger to the people of Bangladesh. Many people use their computers for many things, some of which include banking, data storage, and online purchases.

That means that many people in Bangladesh have their credit cards connected to their computers in one way or another, which is highly exploitable by hackers. Recently. Bangladesh announced to be building an experimental station for investigating cyberattacks. Before such initiation, people had to contact CID’S CyberCrime Centre via its hotline, and victims had to file complaints with police stations. The new center would allow more productivity, as it would be able to file such reports instantly. 

The people of Bangladesh can take a lot of precautions to protect themselves from cybercrime, such as utilizing the following tools.

VPNs

VPNs are all the rage these days, and that’s because they’re pretty much the best security tools out there. VPNs protect your PC, hide your IP address, help you unblock content, and are a fantastic way to prevent hackers from getting access to your data. So, an online VPN is an essential element of cybersecurity. It will render you anonymous and prevent intrusive entities from monitoring your activities. As a result, you can exchange information, chat, and browse with no fear.  

Antivirus 

For as long as there have been computer viruses, there have been antiviruses. Antiviruses scan and protect your computer from malware and help you develop better browsing habits by blocking harmful content. 

Raising awareness

While tools are effective, people need to be cautious when exploring the digital space. Learn about commonplace threats, their prevention, and the most dangerous online channels. Only by having enough knowledge about cybersecurity can we hope for a safer tomorrow. 

Final Thoughts 

The residents of Bangladesh are continually facing numerous invisible digital threats and protecting themselves against cybercrime should be one of their top priorities. As the country finishes its digitalization, the apparent issue of cybercrime will become more and more prominent, driving a lot of individuals and businesses to seek cybersecurity solutions.

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How Employer Branding and Recruitment Fit Together

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When someone mentions the word “brand”, you probably start thinking about the way your company is represented on the market, the way your consumers perceive you and the way you show what it is that you actually stand for. Well, I have some news for you. That’s called a consumer brand and it is certainly not the only thing to think about when your company is in question.

Here’s what I am talking about: https://linkhumans.com/employer-branding/

In addition to thinking about how your consumers perceive your company, you should also think about how it is perceived by potential employees. This mehttps://linkhumans.com/employer-branding/ans that your employer brand is also something you need to take into account. Sure, those two brands might overlap in certain areas, but that shouldn’t give you the right to neglect the employer one and take it for granted.

In fact, it should be seen as one of your major weapons when it comes to the recruiting process. It should be clearly set out so as to attract a certain profile of people and thus ensure that you are interviewing and hiring all the right candidates. Of course, it should also show the potential clients what you are all about regarding your workplace, so that they know right from the start what they are getting into.

Before I get to explaining in detail how recruitment and employer branding should go hand in hand, let me first put some focus on only one of these concepts. That way, you won’t have a hard time understanding how these two concepts go together and why they shouldn’t be separated one from another. So, here we go. Let’s learn more about employer branding.

What Is It?

It goes without saying that every single company out there invests a lot of time, money and effort into making sure that the general public and their customers see them the way they want to be seen. This perception can actually be the cornerstone of their whole business. We are all aware of how psychology can influence consumers and consumer branding is what helps you achieve and uphold a certain reputation in the community, which then attracts people to pay for your products and services.

Yet, have you ever thought about how you are perceived as an employer by the general public? In case you aren’t really reputable in that regard, you will definitely be negatively perceived as a business to some extent. Nobody likes hearing how a successful company isn’t treating their employees well. Employer branding helps you create and maintain the image of a commendable employer, the one that cares for its staff and ensures that the conditions in the workplace are amazing, which definitely plays a huge role in the overall success of your business.

How Is It Connected To Recruitment?

Employer branding actually has at least two important purposes. For starters, it allows the organization to prove its worth to the potential candidates and make them eager to start working in the company, while letting them know precisely what can and what cannot be done in the workplace. This way, there will be no surprises and the potential employees will be happy to join a company that can prove its worth to them this way.

That is, however, not the only purpose. Basically, this concept lets companies determine exactly what kind of candidates they want to attract in the first place. Consequently, you will probably waste a lot less time on interviewing people that aren’t up to the task, which is certainly something nobody wants. That is, in short, how employer branding and recruitment go together and I suppose that the connection between those two is perfectly clear.

Essentially, if you want to attract top-notch talent and make sure that you are getting the best out of the best while recruiting, you will certainly need to have a great employer brand to show for. After all, top-notch candidates won’t even bother applying to certain positions if they feel they won’t be treated the way they deserve to be treated at the workplace. Just make sure that what you are showing to the general public is what your employer brand is actually about, because nobody likes being deceived.

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Perks of renting high-quality storage units in New York City

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Renting a high-quality storage unit can be extremely beneficial for you if you are looking for some extra space for your household belongings or for your business. When you are renting a storage unit it is very important for you to check whether the storage unit is of high-quality. There can be many benefits of renting high quality storage units New York City and this article will cover all such benefits and they are as follows:

  1. Proper and flexible storage space or size:

A high-quality storage unit will always offer you with a storage space which will suit your requirements. You can find high-quality storage units of any size be it small, medium, large, or even larger spaces. You have to choose the size of the storage unit by keeping in mind the quantity of your belongings. 

  1. Security:

High-quality storage units have security cameras so you can be assured that your storage unit will be under 24/7 video surveillance. Besides, modern alarm system, anti-burglary system, and smoke detectors are also installed in high-quality storage units. So, by considering the top notch and tight security system you must choose renting a high-quality storage unit instead of any ordinary storage space. 

  1. Clean space:

You can be assured that your high-quality storage unit will have proper cleanliness and hygiene. If you have sensitive belongings then keeping such belongings in a clean storage space will make sure that they are damage-proof and stain-proof. 

  1. Climate-controlled:

You can store any item in a climate-controlled storage unit but people mostly rent climate-controlled storage units to store sensitive belongings. A climate-controlled storage unit will have high quality ventilation, heat and air condition system, and dehumidifiers. You need to set the temperature and humidity level according to the requirements of your belongings or items. 

How you can find the best high-quality storage unit

In order to find the best high-quality storage unit, you need to follow certain tips and they are as mentioned below:

  1. Look for all the key features:

A high-quality storage unit has many features such as climate-control, high security, flexible space, etc. If the storage unit you are planning to choose has all the mentioned key features then you can be assured that it is of high-quality. 

  1. Browse the internet:

You can take the help of the internet to find reliable and trustworthy self-storage companies. You can also read the company’s customer reviews from their websites to get an idea about how satisfied you can be with their services. 

  1. Ask around:

You can also take recommendations from your acquaintances who have previously taken high-quality storage solutions from self-storage companies.  

Conclusion

Your belongings will be completely safe and secured in a high-quality storage unit. Besides, you will have the required space for storing anything you want. But selecting a trustworthy self-storage company is very important. You have to make sure that the company you will choose focuses on providing great customer service. With these points in mind, identifying the right service providers and renting an appropriate facility will be easier. 

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