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How Employer Branding and Recruitment Fit Together

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When someone mentions the word “brand”, you probably start thinking about the way your company is represented on the market, the way your consumers perceive you and the way you show what it is that you actually stand for. Well, I have some news for you. That’s called a consumer brand and it is certainly not the only thing to think about when your company is in question.

Here’s what I am talking about: https://linkhumans.com/employer-branding/

In addition to thinking about how your consumers perceive your company, you should also think about how it is perceived by potential employees. This mehttps://linkhumans.com/employer-branding/ans that your employer brand is also something you need to take into account. Sure, those two brands might overlap in certain areas, but that shouldn’t give you the right to neglect the employer one and take it for granted.

In fact, it should be seen as one of your major weapons when it comes to the recruiting process. It should be clearly set out so as to attract a certain profile of people and thus ensure that you are interviewing and hiring all the right candidates. Of course, it should also show the potential clients what you are all about regarding your workplace, so that they know right from the start what they are getting into.

Before I get to explaining in detail how recruitment and employer branding should go hand in hand, let me first put some focus on only one of these concepts. That way, you won’t have a hard time understanding how these two concepts go together and why they shouldn’t be separated one from another. So, here we go. Let’s learn more about employer branding.

What Is It?

It goes without saying that every single company out there invests a lot of time, money and effort into making sure that the general public and their customers see them the way they want to be seen. This perception can actually be the cornerstone of their whole business. We are all aware of how psychology can influence consumers and consumer branding is what helps you achieve and uphold a certain reputation in the community, which then attracts people to pay for your products and services.

Yet, have you ever thought about how you are perceived as an employer by the general public? In case you aren’t really reputable in that regard, you will definitely be negatively perceived as a business to some extent. Nobody likes hearing how a successful company isn’t treating their employees well. Employer branding helps you create and maintain the image of a commendable employer, the one that cares for its staff and ensures that the conditions in the workplace are amazing, which definitely plays a huge role in the overall success of your business.

How Is It Connected To Recruitment?

Employer branding actually has at least two important purposes. For starters, it allows the organization to prove its worth to the potential candidates and make them eager to start working in the company, while letting them know precisely what can and what cannot be done in the workplace. This way, there will be no surprises and the potential employees will be happy to join a company that can prove its worth to them this way.

That is, however, not the only purpose. Basically, this concept lets companies determine exactly what kind of candidates they want to attract in the first place. Consequently, you will probably waste a lot less time on interviewing people that aren’t up to the task, which is certainly something nobody wants. That is, in short, how employer branding and recruitment go together and I suppose that the connection between those two is perfectly clear.

Essentially, if you want to attract top-notch talent and make sure that you are getting the best out of the best while recruiting, you will certainly need to have a great employer brand to show for. After all, top-notch candidates won’t even bother applying to certain positions if they feel they won’t be treated the way they deserve to be treated at the workplace. Just make sure that what you are showing to the general public is what your employer brand is actually about, because nobody likes being deceived.

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What Android Users Need To Know About In-App Purchasing

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More and more developers and companies decide to publish their Android applications for free but with in-app purchase purchases. The objective is twofold: to achieve a greater number of downloads and more visibility. However, it must be borne in mind that you cannot sell an application as free and have the user make an in-app payment to use the very basic functionalities of the application. This would imply a bad evaluation and negative reviews from users. Correct use of the in-app purchase would be to offer extra functionalities, which add value to the user and that really encourage them to make the purchase. But today, both developers and users are helped by these subscription solutions.

The prices of all purchases require a prior study and should not be put without thinking. The correct thing would be that all purchases are distributed equally, that is, not all purchases should be the most expensive or cheapest product. For example, the popular 94% game has the option to buy coins that help you in the game.

350 coins -> € 0.99
750 coins -> € 1.99
2000 coins -> € 4.99
4500 coins -> € 9.99
15000 coins -> € 19.99

In a perfect world, the ideal would be to get each of these 5 options to generate 20% of the revenue from the total in-app purchase. To achieve this, the following should be fulfilled:

54% of users buy 350 coins
27% of users buy 750 coins
10% of users buy 2000 coins
6% of users buy 4500 coins
2% of users buy 15,000 coins

We have seen an example of how in-app purchases are resolved in a game, but there are several methods with which to make in-app purchases. Let’s see the advantages and disadvantages of some of them, Google Wallet and PayPal:

* Google wallet

Advantages:

– It allows having linked credit cards, debit cards, and even PayPal account in several countries.
– Allows you to charge through promotional coupons and Google Play gift cards.
– It is the one used when downloading a paid application, this makes it the tool that users are used to using and, therefore, the most used method for in-app purchase purchases.
– It is used in practically all games allowing the user to easily and quickly get more lives, weapons, etc., and thus increase the engagement with the game without wasting time in other slower ways.

Disadvantage:

For the seller, it is not the most profitable method since Google takes 30% of the purchase value as a commission.

* PayPal

Advantages:

– Always keep in mind the insecurity of people when providing bank details to make a payment. For this reason, methods such as PayPal are gaining more prominence in applications every day.
– PayPal’s commission for sellers ranges between 3.4% and 1.9% plus € 0.35 per transaction, being much lower than Google Wallet.
– You are helped to incorporate this form of payment by having created your SDK for iOS and Android making its implementation very easy.

Disadvantage

The user is forced to create an account if he does not have one.

To finish, and by way of conclusion, if we want to add a form of payment within an application we must have the following clear points. Choose the method that best suits the application taking into account the commission, the engagement that you want to generate, and the ease of use for the user. Most of the applications use Google Wallet, despite its high commission since it is the most used tool and the one that users feel most comfortable with. Finally, we must set the prices by doing a preliminary study.

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How to Easily Trade Your Cryptocurrency

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More and more people are looking for various means to grow their money and one of the contemporary ways to do so is to trade cryptocurrencies. A cryptocurrency is a digital asset that you can trade with fiat assets, as well as other similar digital assets. Some of the most popular cryptocurrencies include Bitcoin and Ethereum which leverages blockchain technology, as well as Ripple, which is based on ledgers. This article lists down the steps for you to easily trade your cryptocurrency.

Understand the Jargon

One of the primary things that you need to do to easily trade your cryptocurrency in the future is to understand the basic terminologies used in the digital asset market. In this case, you need to familiarize yourself with terms such as spread and lot. Spread is the gap between two indices while a lot is a set of coins used to delineate an optimal size for the trades. You should also take the time to research and understand other terms such as leverage, margin, and pip if you want to understand how the trades are performed.

Choose an Exchange

As soon as you have done your homework when it comes to studying the theory behind cryptocurrency trading, the next thing that you need to do is to choose an exchange. Make sure that the digital asset that you want to trade is supported in the exchange that you are interested in. Apart from this, the cryptocurrency enthusiasts behind the Swyftx Bitcoin exchange claim that you should also consider the leverage that the exchange offers. Technically, higher leverage is great for a large profit but this is not recommended for beginners in the field.

 

You should also consider an exchange that provides hedging, or insurance that will allow you to reduce the possibility of extreme losses. Rest assured that various exchanges are beginner-friendly, as well as those which allow you to trade even with minimum investment, just keep in mind to go for those that have ample support to ensure that there will be someone who will assist you in case you need it later on.

Begin Trading

Once you have chosen a certain exchange to engage in, the next thing that you need to do is to create an account in it. You need to verify the account that you have created, as well as your identity. If your budget consists of fiat currency, you may still need to set up a payment channel. As soon as your account is verified, you can already proceed in depositing funds in it. From there, you can already begin trading.

Before you will be able to trade cryptocurrencies, you need to ensure that you are already familiar with the common terminologies used in the market. From there you need to choose a reliable platform that you can leverage for trading. As soon as your account is set up, you can already begin trading, using the strategy that you have understood during your research. Rest assured that with an effective trading technique, there is a great opportunity for you to earn a decent sum from cryptocurrency trading.

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The Current State of Cybersecurity in Bangladesh

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While companies are worried about the coronavirus, that’s not the only threat that looms over Bangladesh businesses. Since the world of finances has gone digital, it’s safe to assume that a seasoned hacker or malicious individual could easily steal a lot of money from businesses and governments alike.

But the big guys aren’t the only ones who should be worried about the increasing cybercrime rate. Most hackers, malware, and other internet baddies target consumers, as they’re far easier targets due to their simpler cybersecurity. Countries such as Bangladesh are particularly in danger, as cybercrime awareness is relatively low, making people open to risks. In recent years, Bangladesh became one of the most vulnerable regions. While the country attempts to cope with the situation, this process proves to be highly challenging. In 2020, the exposure is still ranked as extremely high. 

The Legal Framework

Bangladesh doesn’t have enough laws or declarations to protect itself, even if the general perception doesn’t highlight this. Bangladesh has a legal cybercrime prevention network, but it is insufficient in a lot of ways. 

Such legal affairs should be enabled to protect businesses and residents from the dangers of cybercrime, but that’s not to say that the imposed measures are any good, and the government is aware of it. Bangladesh has introduced a declaration on cybersecurity back in 2017, which has asked companies to produce actionable cybersecurity roadmaps that can then be used and regulated by monitoring authorities. 

Since Bangladesh is in the midst of a digital revolution, it’s learning from the mistakes other countries encountered during their respective transformations – which is what not to do if you want to protect yourself against cybercrime.

The Information Communication Technology Act, the digital and data security measure put in place by the government in 2006, is a bit dated. Technology progresses at an unprecedented rate, and unless governments keep up with the recent advancements, their legislatures are bound to become dated very soon as well. 

While protecting the privacy of data and consumers, the act is very broad in some respects, making it highly exploitable. 

How Businesses Protect Themselves

The businesses in Bangladesh do a little better than the government. As private enterprises deal with a lot of data, they use standard protection measures against cybercrime. That includes email protection, various proxies, and safe data storage.

Businesses, especially foreign ones operating in Bangladesh or Bangladesh’s largest companies, are prime targets for cybercriminals. While this has been apparent for many years, businesses have learned from their mistakes and are investing more in protecting their data and resources. 

But even with all of the investments businesses in Bangladesh are making for their cybersecurity, the rising threat of cybercrime in Bangladesh is still well documented. 

What Can Individuals Do?

Companies are the prime targets for large-scale cybercrime, and they are usually the victims. Cybercrime is scalable, which means that the same measures that threaten larger organizations can threaten individuals and their data as well.

Some of the most notable ways hackers target Bangladesh insdividuals are malware, data ransom attacks, and spyware. 

Not only are all of these bone-chillingly frightening, but they also highlight a massive danger to the people of Bangladesh. Many people use their computers for many things, some of which include banking, data storage, and online purchases.

That means that many people in Bangladesh have their credit cards connected to their computers in one way or another, which is highly exploitable by hackers. Recently. Bangladesh announced to be building an experimental station for investigating cyberattacks. Before such initiation, people had to contact CID’S CyberCrime Centre via its hotline, and victims had to file complaints with police stations. The new center would allow more productivity, as it would be able to file such reports instantly. 

The people of Bangladesh can take a lot of precautions to protect themselves from cybercrime, such as utilizing the following tools.

VPNs

VPNs are all the rage these days, and that’s because they’re pretty much the best security tools out there. VPNs protect your PC, hide your IP address, help you unblock content, and are a fantastic way to prevent hackers from getting access to your data. So, an online VPN is an essential element of cybersecurity. It will render you anonymous and prevent intrusive entities from monitoring your activities. As a result, you can exchange information, chat, and browse with no fear.  

Antivirus 

For as long as there have been computer viruses, there have been antiviruses. Antiviruses scan and protect your computer from malware and help you develop better browsing habits by blocking harmful content. 

Raising awareness

While tools are effective, people need to be cautious when exploring the digital space. Learn about commonplace threats, their prevention, and the most dangerous online channels. Only by having enough knowledge about cybersecurity can we hope for a safer tomorrow. 

Final Thoughts 

The residents of Bangladesh are continually facing numerous invisible digital threats and protecting themselves against cybercrime should be one of their top priorities. As the country finishes its digitalization, the apparent issue of cybercrime will become more and more prominent, driving a lot of individuals and businesses to seek cybersecurity solutions.

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