Connect with us

Tech

How Employer Branding and Recruitment Fit Together

Published

on

When someone mentions the word “brand”, you probably start thinking about the way your company is represented on the market, the way your consumers perceive you and the way you show what it is that you actually stand for. Well, I have some news for you. That’s called a consumer brand and it is certainly not the only thing to think about when your company is in question.

Here’s what I am talking about: https://linkhumans.com/employer-branding/

In addition to thinking about how your consumers perceive your company, you should also think about how it is perceived by potential employees. This mehttps://linkhumans.com/employer-branding/ans that your employer brand is also something you need to take into account. Sure, those two brands might overlap in certain areas, but that shouldn’t give you the right to neglect the employer one and take it for granted.

In fact, it should be seen as one of your major weapons when it comes to the recruiting process. It should be clearly set out so as to attract a certain profile of people and thus ensure that you are interviewing and hiring all the right candidates. Of course, it should also show the potential clients what you are all about regarding your workplace, so that they know right from the start what they are getting into.

Before I get to explaining in detail how recruitment and employer branding should go hand in hand, let me first put some focus on only one of these concepts. That way, you won’t have a hard time understanding how these two concepts go together and why they shouldn’t be separated one from another. So, here we go. Let’s learn more about employer branding.

What Is It?

It goes without saying that every single company out there invests a lot of time, money and effort into making sure that the general public and their customers see them the way they want to be seen. This perception can actually be the cornerstone of their whole business. We are all aware of how psychology can influence consumers and consumer branding is what helps you achieve and uphold a certain reputation in the community, which then attracts people to pay for your products and services.

Yet, have you ever thought about how you are perceived as an employer by the general public? In case you aren’t really reputable in that regard, you will definitely be negatively perceived as a business to some extent. Nobody likes hearing how a successful company isn’t treating their employees well. Employer branding helps you create and maintain the image of a commendable employer, the one that cares for its staff and ensures that the conditions in the workplace are amazing, which definitely plays a huge role in the overall success of your business.

How Is It Connected To Recruitment?

Employer branding actually has at least two important purposes. For starters, it allows the organization to prove its worth to the potential candidates and make them eager to start working in the company, while letting them know precisely what can and what cannot be done in the workplace. This way, there will be no surprises and the potential employees will be happy to join a company that can prove its worth to them this way.

That is, however, not the only purpose. Basically, this concept lets companies determine exactly what kind of candidates they want to attract in the first place. Consequently, you will probably waste a lot less time on interviewing people that aren’t up to the task, which is certainly something nobody wants. That is, in short, how employer branding and recruitment go together and I suppose that the connection between those two is perfectly clear.

Essentially, if you want to attract top-notch talent and make sure that you are getting the best out of the best while recruiting, you will certainly need to have a great employer brand to show for. After all, top-notch candidates won’t even bother applying to certain positions if they feel they won’t be treated the way they deserve to be treated at the workplace. Just make sure that what you are showing to the general public is what your employer brand is actually about, because nobody likes being deceived.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Software

Benefits Of Machine Learning In Logistics Industry

Published

on

By

The introduction of modern technologies like machine learning and artificial intelligence has improved the unorganized and fragmented logistics domain to a great extent by bringing in modifications like smart rules, autonomous vehicles and predictive analysis. The introduction of machine learning in the logistic sector has effectively managed rising fuel costs, growing client demands, and global economics. Read on to find the other benefit of machine learning, the logistic.

Precise Forecasting Of Demand

Using artificial intelligence in the logistics domain has led to evaluating thousands of disparate data sets and suggesting the steps to be taken on such findings. Machine learning can do everything, beginning from selecting the optimized carrier Option, picking the price and improving the routes. Machine learning uses a predictive analytics model including 58 variables that help make freight forwarders aware of when their average freight can increase or fall. They can create contingency plans accordingly and fix their roots according to the areas with higher demands to save on the additional operational cost. As a result, the inventory has to spend less time in the warehouse, resulting in reduced warehouse costs.

Reducing Fuel Costs

If there can be a reduction of a mile per day for one vehicle in the logistics domain, one can find savings of millions in a year. Many logistic companies have used machine learning technology in their global logistics network. One such technology is (On-Road Integrated Automation and Navigation) ORION that helps vehicles capture data continuously to optimize and plan the routes to be taken. As a result, the vehicle travels millions of miles less on an annual basis, and therefore, there is a significant reduction in fuel cost.

Assuming The Price Of The Load

There are numerous trucking companies today, and prices change daily and on a seasonal basis. Therefore prediction of the correct price is the biggest challenge in the logistics domain. Previously, human experts would guess the costs based on their experience, but now machine learning has removed that guesswork. Machine learning helps evaluate previous freight data and the current weather and traffic conditions to determine a fair price. Freight brokers of the logistic industry also use machine learning to run carrier analytics to understand which carrier has charged what fee for transporting what kind of product. This makes it easy to choose the carrier with the least rate according to the route.

Implementation Of Machine Learning In Warehouse Management

Even though it might seem by its name, warehouse robots are no more of futuristic technology. They are now consistently used in the Logistics industry to track, locate and move inventory within the warehouse. Robots have been trained with machine learning data that uses computer vision to make autonomous decisions that improve warehouse management. A British online grocer, Ocado has built a completely automated warehouse using machine learning. Robotic machinery sorts and stores items that are rarely used in the bottom tires. It also takes a minimal amount of time to find out products and sort orders, and deliver up to 65000 orders in a week. Uses of such scalable and flexible robotic situations will be the standard infrastructure of the logistics domain.

The sudden growth in digitization is making more logistic companies include machine learning and artificial intelligence in their supply chain management to maximize their resources by reducing the money and time spent in tracking goods sent to any location.

Continue Reading

Software

Importance of Listing Software for Multi-Channel eCommerce Stores

Published

on

By

The Ecommerce stores that list in multiple channels usually captivate more customers regularly. If you list the products on multiple channels, it can help in expanding the business by boosting sales. Multichannel can be a lot beneficial for e-commerce. A consumer can buy more than a single channel shopper if he interacts with a company through more than one channel. Moreover, Multi-channel listing software can allow you to set up description and product data by automating product listings. In simple words, this software can improve the workflow and empower the merchants for providing better services to customers.

 

There are many benefits of listing software for e-commerce stores. In this article, we will look upon the importance of listing software for multichannel e-commerce stores.

 

Benefits of Listing Software for Multi-Channel eCommerce Stores

 

  1. Boosts Customer loyalty: Multi-channel software allows its customers with a seamless and integrated experience across various sales channels. They can easily make any purchase while performing other tasks from any part of the world.

 

  1. Gather insightful data: The software developers can help you in collecting the data of the customers including the location, the device they use to shop, interests, time zone, demographics, and their purchasing history. This data might help you to target the right audience based on the records.

 

  1. Improves Conversion rate: The visibility of the brand constantly improves with the help of software as they ensure more sales avenues. It will also lead to an increase in sales by attracting more prospective consumers.

 

  1. Expand reach: If you will use multi-channel software, it is most obvious that the customer reach will expand. Amazon can also help you take advantage of placing the service or product in front of a wide range of customers. It ensures greater revenue by fulfillment and checkout processes that are offered by the software.

 

  1. Helps you integrate your business– The software helps you in the integration of various business aspects like sales, inventory, resource planning, and enterprise, merchandising, and customer service. All the aspects are performed together for an efficient product.

 

  1. Diversifies Risk– A multichannel e-commerce software can help you diversify the risk by sustaining on other channels. Also, it protects you against relying on the risk of the sales medium.

 

  1. Adds convenience for customers- While shopping online, most people search for lower prices of the products. The services that come along with low-cost products do not give convenient facilities but those products which are of higher quality bring more convenience to the customers. They have easy return policies and are delivered on time.
  2. Improves demand sensing- The software helps to improve the performance of the business. It makes every sales data and performance visible leading to perfect inventory management and accurate sales forecast.
  1. Improves inventory transparency- Within every stocking location, you can easily monitor the inventory of the product.

Conclusion:

Multi-Channel eCommerce software can help in centralizing the tasks and providing the customers with a seamless payment experience while keeping the data and inventory organized.

 

Continue Reading

Tech

Sacramento IT Company Reinvents Business Collaboration with Microsoft Teams

Published

on

By

IT decision-makers are moving to the Microsoft Teams collaboration suite at a record pace – it’s the fastest growing business application in the history of Microsoft. Its all-in-one environment opens up communications and virtual office capabilities that make teamwork easier – no matter where team members are located.

Michael Nelson, owner of Sacramento IT services company, TLC Tech works with organizations throughout Sacramento to help improve communication, increase efficiencies and foster strong collaboration, all built on Microsoft Office 365 and Microsoft Teams.

What are Microsoft Teams?

Teams is a versatile cloud-based collaboration suite that acts as a central hub for communication and file sharing. It combines multiple functions into a go-to work environment, managing operations such as:

  • Unified communication – integrating real-time and asynchronous operations
  • Robust functionality for collaboration with integrated tools like video conferencing, group chat, VOIP phone functions, file sharing, and real-time group editing
  • Application integration – since it’s bundled with Microsoft Office, it seamlessly integrates Word, Excel, PowerPoint, and other Microsoft applications including Outlook / Exchange
  • Connections with external systems like Salesforce, Zendesk, Mailchimp, and more allow secure data interface, with an API available to create new extensions – including career development resources

Individuals and workgroups can be organized into Teams – based on common projects, for example. Within each Team are Channels – which are communication environments for group chat and other shared activities.

Features and Advantages of Microsoft Teams

Teams are bundled with Office 365, so it’s effortlessly integrated into the ubiquitous software suite. Microsoft has called it “the new operating system” for customers, where they “will do everything that they need to do.”

The feature-rich Teams environment focuses on collaborative capabilities:

  • Platform-independent teamwork – Windows, MacOS, iOS, and Android devices, Chrome, Firefox, Internet Explorer 11, and Microsoft Edge web browsers work together as equals
  • Channels for topic-specific communications include secure private channel options (e.g. for management-level information security) and “guest” functions for including partners and vendors
  • Groups and Channels can scale to any size for huge Team sizes such as government organizations and Fortune 100 companies
  • Video conferencing includes custom or blurred backgrounds behind attendees, second-camera options for in-room objects like whiteboards or product displays, and much more
  • Full-featured VOIP phone functions can integrate with – or even replace – PBX systems
  • Real-time file sharing and group editing allows participants to collaborate on shared documents live during chats or calls
  • Chat messaging workspace features group and private messaging, threaded and persistent conversations, integrates with applications such as meeting scheduling

Managed IT with Microsoft Teams

Teams are ideal for a managed IT environment. Teams are dominating the enterprise collaboration space – rapidly becoming the industry standard – so managed IT clients have a competitive incentive to adopt it.

Streamlined productivity – Teams mean less time in meetings and more time getting things done.

Easy coordination between managed IT providers and clients – Teams centralized communication platform allows the provider to better understand issues – and the client to be more effective in getting needs met.

Managed IT providers can offer downstream benefits to clients – providers have another important asset to offer in assisting clients with Teams’ implementation.

Competitive advantage – using Teams, managed IT clients can run tighter operations and maximize efficiency, making the best use of managed IT services. Using Teams helps businesses to focus on key operations – and most of all, avoid competitive disadvantage if competitors use Teams.

Company Culture Benefits of Microsoft Teams

Workplace satisfaction is essential for empowering and retaining top talent – and even for recruiting. Multiple studies have revealed key factors that impact employee engagement and happiness, several of which are directly addressed by Teams.

  • Open communication
  • Work relationships
  • Recognition and appreciation
  • Career development

Employee engagement and workplace satisfaction are a priority for many businesses. The collaborative, relationship-based Teams tool not only helps businesses operate more efficiently – it boosts these important human elements.

Conclusion

Unified communication tools such as Teams, plus competitors like Slack, are here to stay. Teams’ centralized collaboration platform solves the problems of patchwork communications where multiple functions take place in isolated silos.

From front-line employees to top management, better communication makes for better productivity, simpler operations, and a more streamlined workflow.

Continue Reading
Advertisement

Trending