Looking back at the websites made in the early days of the internet can cause cringes, just like looking back of photographs of yourself from decades ago. Both conjure up questions of “what were we thinking”. In the case of web design it’s less about mullets and more about the lack of “design” that went into the early websites of the 1990s.
Modern sites contain well laid out content that is functional, easy to navigate and easy on the eye too. This is thanks to the developments of the underlying technology of websites, such as HTML 5 and Cascading Style Sheets (CSS), faster internet connections, and more powerful computers, which have allowed for multimedia and images to be added to websites.
This improved mix of content can help cater for the different learning styles that people have. For example, some people learn better from visual stimulus, whilst others find it better to hear the information they’re taking it.
Make it Appropriately Engaging
The first step in deciding how you are going to display your data is to understand who your audience is, as this may significantly affect your decisions. For example, if you’re publishing findings of a piece of scientific research, to be read by other scientists, you may decide that a simple table is the most appropriate method. Conversely, if you are writing for a tabloid news publication that is reporting on the same piece of scientific research, a catchy title, graphs and other visual media may help to engage the readers and keep their attention.
It is best to also think about how you can simplify data, removing unnecessary elements that can distract from the important central message. Research tends to suggest that the more choices and information people have, the more confused they get. This is why many websites are now designed to funnel visitors in the direction that the owner wants them to go. For example, the checkout pages of Amazon’s website are plain, simple and free of options to look at new products. Instead, the pages provide you with only important information like delivery dates, your payment options, delivery addresses and the products in your basket.
Make Use of Colour
Using colors can help to differentiate your data in a single glance. They can be used in combination with many of the other techniques discussed here, but they are particularly useful with graphs and tables. Examples of using color include Odds-checker, who use four different colors in a table to allow their customers to quickly understand the different odds and how they are changing. Blue and red show odds that are shortening (improving) and drifting (worsening), while white shows the best odds. These colors help to show the changes in odds at a gal-lance without the need to know the exact numbers. This is particularly useful since the table has many rows. Similar systems are used on websites like Hargreaves & Landowner that show stocks and share prices, using green to demonstrate stocks that are increasing in value and red for those that are decreasing.
Make Use of Graphics
Graphics come in all shapes and sizes, whether it be a photograph, a drawing, or a graph. They can be used to display data on their own, or to compliment a table or a body of text. A popular tool used in online marketing is called an “info-graphic”. It’s definition has changed slightly in the online world, as it often refers to a large image that displays multiple pieces of data. Previously an “info-graphic” was any type of data visualization, encompassing maps, graphs and diagrams of networks.
You don’t need to be a wiz at graphic design to be able to produce professional looking info-graphics. Online tools such as Canvas help you to do it for free using their online info-graphic maker.
Graphics can help to make data easy to interpret in just a glance, without the need for the reader to study a body of text or a table closely. For example, this map shows the voting results in the 2008 US presidential election by using a combination of co-lour and size to show how many electoral college votes were cast and to which candidate.From this map, it is clear to see that Barack Obama received significantly more electoral college votes that his rival, John McCain.
Make Use of Videos
People are inherently lazy. For this reason, they prefer to watch videos than to read. You may have noticed a trend over the last few years where content published to social media sites has gradually transitioned from text to images, and then to video. This is because their research of user behavior has shown that people spend more time using their services when they watch videos than they do when reading. Research by Yowl in 2017 showed that 79% of consumers would rather watch a video than read when learning about a product.
Videos don’t have to be flashy though. They’re often of someone reading the text of an article aloud, with the occasion extra quip thrown in. Despite the time it takes to read the text and watch the video being the same, most consumers would prefer to let someone else do the work of reading. Examples of this include financial You Tubers like Jack Ch-apple and BeatTheBush who just stand or sit in front of a camera with a few props or a blackboard to help demonstrate what they’re talking about. The script they read would convey the same message if it was published as an article, but the video attracts a larger audience. Both of these YouTube channels have millions of views, demonstrating the success of using videos to communicate data.
Data can be displayed on websites in a variety of ways. However, it is important to always ensure that it is engaging and relevant to the audience as it doesn’t matter how well presented data is if no one wants to read it. Whenever possible, a mix of methods should be used to create a balance for all of the different learning styles to reach a wider audience. The use of graphics and color can help to make data easy to interpret quickly and easily, whilst using videos can use these methods whilst reaching a greater audience.
7 Digital Tips To Increase Your Brand Presence And Reach
Our world has become the hub of digital technologies. We can very well say that digital technologies have become an inevitable part of our daily routine and have captivated our lives. We do most of our daily tasks on desktops, smartphones, or tablets. Can you imagine life without them? Certainly, not. Most of our daily tasks will be halted if we don’t have this digital gadget in our hands.
It would be pretty interesting to note that most of our time on these gadgets has made our globe a small virtual world. Also, it helps us to get connected to people in remote areas of the world.
Therefore, it is natural that people also do online research to learn more about the products and services available in the market if they want to buy something online. That is when digital marketing plays a vital role.
We can define marketing as a set of strategies to attract a targeted audience, build a connection, and boost an organization’s sales. There are a host of techniques that are responsible for talking efficiently with the customers.
Contact Influencers To Display Your Product Or Art
Building brand awareness is vital to every online organization; reaching out to various influencers can help you establish your brand. The influencers are the people who have already established themselves in the digital marketing industry. The influencers have already established a brand and an audience that trusts them. So, they are very well aware of how to enhance the popularity of your product among the audience.
Some might think that contacting them directly is the way to promote your product. However, this is not the case; it is advisable to start integrating yourself into the conversations. This can be done by either replying to their tweets or direct message them with a link to the blog post you may have published.
Identify Potential Buyers Of Your Product
The key to boosting the sales of your product and service is to identify the target audience by considering their preference of gender, profession, age, or region. Also, think about the demands and requirements of people. Why they will get attracted to your product or services. After this analysis, it’s time to use this information to create a fictional character and a layout that will represent your real customers’ expectations and behavior.
Keep Your Content And Image Engaging
Engaging content is vital for the awareness of your company’s brand. Moreover, your content must compliment your brand image in terms of tone, matter, or color. Consistent images and content help you to build a meaningful connection with your targeted audience. Consistent. Further, the content should be relevant which focuses on the brand of your company. The appropriate content strengthens your brand in the market. Another type of content that can attract or appeal to users is video content.
Moreover, the basis for an excellent digital marketing strategy is quality content that provides helpful information to the user and builds a relationship with a target audience to convert them into loyal customers. Therefore, delivering the correct answers to what users are looking for is ultimately bringing more traffic to your website.
Do SEO Research And Define Keywords
Researching SEO strategies related to your products or services can enhance brand awareness. One of the most important ways to optimize your website’s search engine is by using the keyword, a collection of words, terms, and phrases that target your website and are related to your website.
Keywords can be used to build websites, blog posts, landing pages, and other forms of content. Therefore, if your content writers have a knack for using keywords effectively, you are more likely to rank higher on the priority list in the search engine. The correct usage of the right keywords leads to more website traffic and helps you find the right audience. Therefore, it is mandatory to use the right keywords in the wrong places.
Use Social Media To Promote Your Website
It is advisable to choose the right platform for the promotion of your products and services. A social media platform that applies to your business should be used. Before posting anything, the type of social media platform should be taken into consideration. For instance, Facebook might do wonders for an online business that wants to potentially interest your prospective customers and their friends. Thus, this will social media platforms will help you to boost the sales of your organization. Facebook Ads usually target people who like similar products to your own and help you reach a highly responsive audience by bringing more traffic to your website.
Use Sales Funnels to Attract Customers
Sales funnels are broadly divided into four categories -attract, convert, close, and delight. These are the stages a user goes through before finding the solution that you have to offer them. The customers try to look for relevant information and possible solutions to their problems. Also, they consider the products currently available in the market by assessing their price, payment methods, and discounts. Moreover, all this leads to customer satisfaction which is mandatory for better customer engagement.
Think About Future Branding Results
Your organization’s branding is like a wave that commences as a small ripple and becomes much more significant with time. Therefore, you should not get discouraged in the early stages, as it is vital to remain motivated to reach your full potential. Moreover, it happens with most branding campaigns that they eventually turn into valuable marketing assets over time. Therefore, think about the future when you are developing your brand.
It is essential to keep in mind that results are never immediate, so you must start with small branding efforts to achieve success in the longer run. Thus target more users to enhance site traffic and conversions.
Digital marketing isn’t just boosting your sales, your search engine rankings, or click-through rates. All these aspects are crucial for increasing the traffic on your website but are not the only things to focus on. Brand awareness is essential for brand exposure which will help the people to know about your brand, recall it in the future and recommend it to others. Increasing your brand awareness will help you to generate leads, referrals, and sales in the future.
Incorporating SEO services help to build their brand and lay a strong foundation for the brand. Building the brand proves to be a powerful asset for any organization. So if you think that your business lacks digital marketing tactics, then try to utilize the above digital marketing tips that will help your business flourish more. This way, your brand will be strengthened over time.
Why Social Media Has Become So Popular?
My job as a full-time content writer for an upcoming social media app keeps me busy throughout the day. Prior to the onset of the current pandemic, I usually met a lot of people. One thing I clearly noticed is I am yet to meet a person who isn’t using one or more social media platforms. It’s amazing to see how social media has come to play such a significant role in our lives. We cannot imagine our very existence without channels such as Facebook, Instagram, Twitter, LinkedIn, and so many others. Let us explore why social media has become so popular in last few years.
One thing that social media has successfully achieved is to improve our connectivity with people. In an earlier times, the interactions with our friends and family mostly happened offline. We usually met them in person by either visiting their homes or inviting them to our homes. For such meetings, we always had to plan in advance, and it took a fair amount of time. The advent of social media changed all that. We are now better connected to our friends, colleagues, and family members in faraway places. We can chat, exchange messages, and can see each other live on Zoom, or Google meet.
Social media is an incredible platform to interact with like-minded people. You can check the profile of a person, and once you are assured that both of you have much in common, you can decide to engage with that person. You don’t have such luxuries in the real life.
Social media isn’t just limited to making friends, exchanging messages, and sharing pictures. It’s a powerful tool for seeking employment, making professional connections, and getting recommendations for career advancements. LinkedIn, a widely popular social channel with over 750 million users is the most preferred platform by job seekers as well as prospective employers. You can upload your cv, article, blog, or video to grab the attention of potential employers. Normally, you don’t get every information about a candidate in his/her biodata, therefore, companies often check social media profiles of shortlisted candidates to know more about them.
You will hardly find a business that doesn’t maintain an active profile on LinkedIn. The same is true for their employees. Of late, businesses all over the world have realized how important is social media for their growth and engagement with their customers. Social media has created new opportunities for businesses by successfully leveraging the power of digital marketing. Instagram, a primarily visual-based platform has given birth to many social media influencers who earn millions only because of the tremendous reach of social media. Businesses also prefer to hire an influencer instead of investing money in a new campaign. Users have generally a lot of faith in influencers, who play an important role in making a product popular among a certain group.
Social Media is User Friendly
You take any social media platform – Facebook, Instagram, Snapchat, and TikTok, Connect app. It’s so easy to operate them. You just need a mobile phone with internet connectivity and some rudimentary knowledge of operating a digital device. You fill in basic details like your user ID and contact number, and once your identity is verified through the OTP, you are good to go. On some apps such as TikTok, you don’t even need an account to upload your short videos. You can’t expect a more user-friendly medium.
Excellent source of News
The popularity of social media has made newspapers and tabloids redundant. Why did you need to wait for the next day to know what is happening in your country or the outside world? Social media keeps you updated on every news in real-time. You just have to log in to your Twitter account to know what is happening elsewhere. Not only that, you can also like, share or comment on these updates. Isn’t it amazing? The right of expression has altogether taken a new meaning with courtesy to the power of social media. Now, you are not dependent on a television channel or newspaper to speak your mind. You can do that through your social media channel.
Medium of Entertainment
There are all sorts of interesting videos and memes that are continuously shared on social media. You can watch concerts of popular artists, dance performances, and shows of well-known stand-up comedians, and magicians. The shows that you watch free of cost on social media platforms cost a fortune if you have to see them in the normal auditoriums. Besides, you get to see important sporting events like the Olympics, Football World Cup, Wimbledon, French Open, and World Athletics Championship on these social channels without spending a penny.
Social media is an excellent source of knowledge and skill development. You can participate in virtual classes, attend online lectures by stalwarts from their respective fields, and can take part in an online workshop. In fact, during lockdown caused by the pandemic, most schools and colleges started operating online. Therefore, despite the restrictions owing to social distancing, the academic life of millions of students remained undisturbed. You can learn virtually anything through YouTube. Be it singing, playing guitar or drums, learning contemporary music or classical dance forms like Bharat Natyam, Kathak, Odissi, Kuchipudi, or the western ball dance, you can learn all this and more through YouTube videos. There are many famous musicians and chefs who learned their crafts through these social media videos.
Moreover, Google has become the virtual storehouse of knowledge. There isn’t a thing that Google isn’t aware of. It knows everything. Now, all the knowledge and researches that have been done to this date is available to use with the click of a mouse. This is awesome.
These are just a few reasons why social media has become so popular. In the future, the trend will likely continue even further with new features like artificial intelligence (AI), chatbots, and augmented reality (AR) becoming part of social media. The future of social media seems very exciting and its popularity is destined to reach newer heights.
Digital Marketing – The What, Why, and How
It is worthless to mention that digital marketing is crucial to increase your online presence. Internet users are rising by every year, and hence it becomes crucial that you take all necessary steps to improve your online presence.
No matter how many users you have acquired so far, you cannot stop marketing. Marketing will help you attract a new audience. This is because it will let people know about your presence.
Since most people spend a lot of time on the internet, digital marketing had paved the way for connecting with the audience. You can get to know what they want from you and then you can offer them that.
What is digital marketing?
Digital marketing is nothing but all marketing efforts that you make to maintain an online presence. Search engine optimization, paid ad campaigns, social media presence, including social media ads, email marketing, and website are all a part of digital marketing.
Why is digital marketing important?
Now that you have got to know what digital marketing is, the next step is to understand why it is essential. Many people are just investing money in digital marketing without knowing its importance. Here are a couple of benefits you can get from digital marketing:
- You can target the potential prospects
If you use the traditional marketing method like TV ads and billboards, you do not have much control over who sees your ad and how many of them likely made a purchase. The ROI is not much in such methods, which is why traditional marketing methods are considered expensive.
If you use digital marketing methods, you will have online tools to check how many users visited your website, how many of them landed there through an ad on other websites, and how many are converted.
You will have all information, and hence you can make a better decision to attract new customers and convert them. When you use traditional marketing methods, even those who may see your ads may not be interested in your products.
If you use digital marketing methods, you can control the ads and easily target those who are high potential prospects.
- It is more affordable than traditional marketing methods
Digital marketing is cost-effective because it can help you track all your campaigns. You can increase or decrease your spending based on the results you get.
However, this is not possible in the case of traditional marketing because once you have spent money on them, that is gone whether it could drive more customers to you or not.
You can engage your users by posting your content across all social networking sites. It does not require you to spend money. If they find it exciting and engaging, they will likely decide to buy your products.
- Digital marketing is measurable
One of the significant advantages of using digital marketing methods is that it is measurable. You can use tools to determine whether all your efforts are paying you off.
Whether it is about determining organic traffic to your website or knowing the number of people who have interacted with your ads, you can do it with tools. If you do not have enough money to invest in them, you should take out fast loans with no guarantor.
How to make the digital marketing strategy
Here is how you can do digital marketing strategy:
- Set your goals
Before you invest in a digital marketing strategy, the first thing you need to do is to identify your goals. You must know why you are doing it and what you want to achieve from it. For instance, if your goal is to improve your brand awareness, you will have to reach out to your audience through social media sites.
However, if you want to increase the traffic to your website, you will invest in SEO. This is why you must know what you want to achieve. Based on your set goals, you will be able to decide your digital marketing strategy.
- Identify your target audience
Identifying the target audience is crucial because you never know where your target audience is actually present. For instance, you may be promoting your posts on Facebook, but you eventually find that your target audience is not present on Facebook.
Of course, all your efforts and money will go in vain. This is why you should identify where your audience is present. If it is present on just Instagram, you will have to stick to only this platform.
- Make a budget
Although digital marketing is cheaper than traditional marketing, it does not mean that you do not need to spend a penny. You will need a dedicated budget for these activities.
For instance, you must know how much you can spend to invest in paid ads. Knowing that in advance can help you determine how long it will last. You will be able to compare the return with the cost of investment.
- Create engaging content
You can create various types of content pieces, and the best part is you can do it in many forms. To engage your customers, you should make posts for social media platforms, blog posts, email newsletters, videos, podcasts, and infographics.
If you provide them engaging content that aims at solving their current problems, they will likely buy your product.
- Conduct keyword research
You will need to target the keywords that your audience has been using to find out business. Make sure that you use the Google Keyword Planner to pick those keywords that your users use to make a query.
You will use these keywords to optimize your content and run paid ads. Without the proper use of keywords, you will not be able to make it successful.
The final word
Digital marketing is essential if you want to make your online presence. No matter what kind of product or service you are selling, you will have to identify the needs of your users and provide them with what they are expecting.
Use advanced tools to make it successful. You can fund your digital marketing strategy with long term loans.
Description: Digital marketing is essential to reach out to your audience. This blog discusses the what, why and how of it.