“Content Is King”; it seems that this phrase keeps on popping up wherever we go in the world of marketing. While there are many factors that go into making an exceptional marketing plan, it’s not an exaggeration to say that the quality of the content created can single-handedly make or break the whole strategy.
So, what exactly is content marketing, and how can you create captivating content? Is content marketing really worth it anyway? Let’s find out!
What is Content Marketing?
Just like every other marketing strategy, content marketing is just another strategy that, ultimately, aims to increase profits. However, unlike direct sales pitching, content marketing revolves around creating captivating, relevant, and valuable content that attracts the audience, all while coming up with tactics to distribute it through means that best ensure its effectiveness. Ultimately, content marketing plays a big role in satisfying marketing goals, whether through the direct sales enhancement or indirect profit generated after improving brand quality, increasing exposure, and strengthening customer relations.
There are two main players when it comes to content marketing: content and marketing. The content player covers various forms; most of us instantly think of written content first, but that’s not the only form of content. Videos, illustrations, presentations, and any kind of media that communicates with the audience all fall under the umbrella of the content. Meanwhile, the marketing player refers to the strategies and tactics deployed to maximize the impact of the content created. It takes into consideration the platforms of distribution, the time of publishing, the positive or negative feedback, as well as analyzing the campaigns and utilizing the data generated in future strategies.
How to Be Great at Content Marketing
As crucial as content marketing is, many fail to create content that satisfies the minimum quality criteria. The reason behind this is simple, many focus on only one aspect of content marketing, either content or marketing. It makes sense then that their content marketing becomes lacking, failing to deliver the desired goals. That may discourage these marketers from investing as much time and effort in content marketing, while the real issue lies not with content marketing, but rather with how they approach it.
To make it simple, in order to excel at content marketing, there are a few steps that should be taken in the process.
- Seek Help from Experts
Every expert was, at some point, a beginner. It takes years of trial and error to finally get the big picture and be familiar with all the nooks and crannies of the trade. This means that, whether you’re a beginner or you’re looking for a way to get the best results, seeking the help of a digital marketing agency is the best course of action to take. An agency with top-notch experts will help you create the best strategies while taking care of all the steps needed to bring such a strategy to life. These experts won’t only adopt the best content marketing practices, but they’ll also give you insight as to what your marketing plan is currently lacking and how to improve it.
- Create a Solid Marketing Plan
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Some people prefer to take on the responsibility of content marketing themselves instead of outsourcing it to an agency. This can also be quite effective when you know what you need to do and how to excel at content marketing. Before taking any steps though, the most crucial part of content marketing is planning and creating strategies. Creating random posts won’t do you any good unless they’re based on a methodological approach that lays the foundation for achieving the desired marketing goals.
- Think About Your Viewers
As tempting as it can be to keep posting about your business and how awesome it is, your viewers aren’t really interested in that. They want to know how your business can benefit them, why they absolutely need to especially invest in your products or services and not anyone else’s, and why they should become loyal to you. This sense of loyalty will never be instilled in them unless you make them the center of your content universe, and only then will your content marketing start to reap its benefits.
- Create Content that Fits Your Brand
Centering your content around your viewers doesn’t, by any means, indicate that you should neglect your brand. On the contrary, your biggest and most sacred goal of content marketing has always been to make it so that anyone who stumbles across your content is left with an unforgettable impression of your brand. Whatever you create, the content should, at all expenses, conform to your brand value, tone, and goals.
- Make Use of Storytelling
Ever since the dawn of time, humans have depended on storytelling to get their message across. If anything, listening to a story is entertaining and exciting, so you can at least rest assured that telling a story won’t bore your audience. However, it’s still true that storytelling is an art, so just deciding to tell a story won’t cut it if you neglect talent. When deployed correctly though, the storytelling will breathe life into your content marketing and captivate the viewers’ attention in the way you desire.
- Simplify, Deliver Value, and Engage
Sometimes, you’ll have an overly complicated topic that you want to share with your audience. Perhaps you even feel like bragging about the level of expertise your brand has reached. Regardless of the temptation origin, here’s a golden rule you should always remember: Simplify. Your content should address the viewers on the conception that they don’t know any technical information about your brand while succeeding in delivering the simplest explanation. It should be both valuable and interesting enough to engage with the content you deliver.
- Always Ask for Feedback
The fastest and most effective way to know how well your content marketing is performing is to listen to the feedback of your audience. However, your viewers will rarely take the initiative to contact you for feedback, unless they have something negative to complain about. Instead of waiting for the bomb to drop, it’s better to make it an integral part of your strategy to ask for feedback and optimize your future strategies based on the feedback you get.
- Delivering Content Is Just as Important as Creating It
This is where the marketing half of content marketing comes to play. Many content marketers fall into this mistake while creating their strategies, they focus on creating content without deploying the best practices of delivery said content. In order to create a compelling content
7 Digital Tips To Increase Your Brand Presence And Reach
Our world has become the hub of digital technologies. We can very well say that digital technologies have become an inevitable part of our daily routine and have captivated our lives. We do most of our daily tasks on desktops, smartphones, or tablets. Can you imagine life without them? Certainly, not. Most of our daily tasks will be halted if we don’t have this digital gadget in our hands.
It would be pretty interesting to note that most of our time on these gadgets has made our globe a small virtual world. Also, it helps us to get connected to people in remote areas of the world.
Therefore, it is natural that people also do online research to learn more about the products and services available in the market if they want to buy something online. That is when digital marketing plays a vital role.
We can define marketing as a set of strategies to attract a targeted audience, build a connection, and boost an organization’s sales. There are a host of techniques that are responsible for talking efficiently with the customers.
Contact Influencers To Display Your Product Or Art
Building brand awareness is vital to every online organization; reaching out to various influencers can help you establish your brand. The influencers are the people who have already established themselves in the digital marketing industry. The influencers have already established a brand and an audience that trusts them. So, they are very well aware of how to enhance the popularity of your product among the audience.
Some might think that contacting them directly is the way to promote your product. However, this is not the case; it is advisable to start integrating yourself into the conversations. This can be done by either replying to their tweets or direct message them with a link to the blog post you may have published.
Identify Potential Buyers Of Your Product
The key to boosting the sales of your product and service is to identify the target audience by considering their preference of gender, profession, age, or region. Also, think about the demands and requirements of people. Why they will get attracted to your product or services. After this analysis, it’s time to use this information to create a fictional character and a layout that will represent your real customers’ expectations and behavior.
Keep Your Content And Image Engaging
Engaging content is vital for the awareness of your company’s brand. Moreover, your content must compliment your brand image in terms of tone, matter, or color. Consistent images and content help you to build a meaningful connection with your targeted audience. Consistent. Further, the content should be relevant which focuses on the brand of your company. The appropriate content strengthens your brand in the market. Another type of content that can attract or appeal to users is video content.
Moreover, the basis for an excellent digital marketing strategy is quality content that provides helpful information to the user and builds a relationship with a target audience to convert them into loyal customers. Therefore, delivering the correct answers to what users are looking for is ultimately bringing more traffic to your website.
Do SEO Research And Define Keywords
Researching SEO strategies related to your products or services can enhance brand awareness. One of the most important ways to optimize your website’s search engine is by using the keyword, a collection of words, terms, and phrases that target your website and are related to your website.
Keywords can be used to build websites, blog posts, landing pages, and other forms of content. Therefore, if your content writers have a knack for using keywords effectively, you are more likely to rank higher on the priority list in the search engine. The correct usage of the right keywords leads to more website traffic and helps you find the right audience. Therefore, it is mandatory to use the right keywords in the wrong places.
Use Social Media To Promote Your Website
It is advisable to choose the right platform for the promotion of your products and services. A social media platform that applies to your business should be used. Before posting anything, the type of social media platform should be taken into consideration. For instance, Facebook might do wonders for an online business that wants to potentially interest your prospective customers and their friends. Thus, this will social media platforms will help you to boost the sales of your organization. Facebook Ads usually target people who like similar products to your own and help you reach a highly responsive audience by bringing more traffic to your website.
Use Sales Funnels to Attract Customers
Sales funnels are broadly divided into four categories -attract, convert, close, and delight. These are the stages a user goes through before finding the solution that you have to offer them. The customers try to look for relevant information and possible solutions to their problems. Also, they consider the products currently available in the market by assessing their price, payment methods, and discounts. Moreover, all this leads to customer satisfaction which is mandatory for better customer engagement.
Think About Future Branding Results
Your organization’s branding is like a wave that commences as a small ripple and becomes much more significant with time. Therefore, you should not get discouraged in the early stages, as it is vital to remain motivated to reach your full potential. Moreover, it happens with most branding campaigns that they eventually turn into valuable marketing assets over time. Therefore, think about the future when you are developing your brand.
It is essential to keep in mind that results are never immediate, so you must start with small branding efforts to achieve success in the longer run. Thus target more users to enhance site traffic and conversions.
Digital marketing isn’t just boosting your sales, your search engine rankings, or click-through rates. All these aspects are crucial for increasing the traffic on your website but are not the only things to focus on. Brand awareness is essential for brand exposure which will help the people to know about your brand, recall it in the future and recommend it to others. Increasing your brand awareness will help you to generate leads, referrals, and sales in the future.
Incorporating SEO services help to build their brand and lay a strong foundation for the brand. Building the brand proves to be a powerful asset for any organization. So if you think that your business lacks digital marketing tactics, then try to utilize the above digital marketing tips that will help your business flourish more. This way, your brand will be strengthened over time.
Why Social Media Has Become So Popular?
My job as a full-time content writer for an upcoming social media app keeps me busy throughout the day. Prior to the onset of the current pandemic, I usually met a lot of people. One thing I clearly noticed is I am yet to meet a person who isn’t using one or more social media platforms. It’s amazing to see how social media has come to play such a significant role in our lives. We cannot imagine our very existence without channels such as Facebook, Instagram, Twitter, LinkedIn, and so many others. Let us explore why social media has become so popular in last few years.
One thing that social media has successfully achieved is to improve our connectivity with people. In an earlier times, the interactions with our friends and family mostly happened offline. We usually met them in person by either visiting their homes or inviting them to our homes. For such meetings, we always had to plan in advance, and it took a fair amount of time. The advent of social media changed all that. We are now better connected to our friends, colleagues, and family members in faraway places. We can chat, exchange messages, and can see each other live on Zoom, or Google meet.
Social media is an incredible platform to interact with like-minded people. You can check the profile of a person, and once you are assured that both of you have much in common, you can decide to engage with that person. You don’t have such luxuries in the real life.
Social media isn’t just limited to making friends, exchanging messages, and sharing pictures. It’s a powerful tool for seeking employment, making professional connections, and getting recommendations for career advancements. LinkedIn, a widely popular social channel with over 750 million users is the most preferred platform by job seekers as well as prospective employers. You can upload your cv, article, blog, or video to grab the attention of potential employers. Normally, you don’t get every information about a candidate in his/her biodata, therefore, companies often check social media profiles of shortlisted candidates to know more about them.
You will hardly find a business that doesn’t maintain an active profile on LinkedIn. The same is true for their employees. Of late, businesses all over the world have realized how important is social media for their growth and engagement with their customers. Social media has created new opportunities for businesses by successfully leveraging the power of digital marketing. Instagram, a primarily visual-based platform has given birth to many social media influencers who earn millions only because of the tremendous reach of social media. Businesses also prefer to hire an influencer instead of investing money in a new campaign. Users have generally a lot of faith in influencers, who play an important role in making a product popular among a certain group.
Social Media is User Friendly
You take any social media platform – Facebook, Instagram, Snapchat, and TikTok, Connect app. It’s so easy to operate them. You just need a mobile phone with internet connectivity and some rudimentary knowledge of operating a digital device. You fill in basic details like your user ID and contact number, and once your identity is verified through the OTP, you are good to go. On some apps such as TikTok, you don’t even need an account to upload your short videos. You can’t expect a more user-friendly medium.
Excellent source of News
The popularity of social media has made newspapers and tabloids redundant. Why did you need to wait for the next day to know what is happening in your country or the outside world? Social media keeps you updated on every news in real-time. You just have to log in to your Twitter account to know what is happening elsewhere. Not only that, you can also like, share or comment on these updates. Isn’t it amazing? The right of expression has altogether taken a new meaning with courtesy to the power of social media. Now, you are not dependent on a television channel or newspaper to speak your mind. You can do that through your social media channel.
Medium of Entertainment
There are all sorts of interesting videos and memes that are continuously shared on social media. You can watch concerts of popular artists, dance performances, and shows of well-known stand-up comedians, and magicians. The shows that you watch free of cost on social media platforms cost a fortune if you have to see them in the normal auditoriums. Besides, you get to see important sporting events like the Olympics, Football World Cup, Wimbledon, French Open, and World Athletics Championship on these social channels without spending a penny.
Social media is an excellent source of knowledge and skill development. You can participate in virtual classes, attend online lectures by stalwarts from their respective fields, and can take part in an online workshop. In fact, during lockdown caused by the pandemic, most schools and colleges started operating online. Therefore, despite the restrictions owing to social distancing, the academic life of millions of students remained undisturbed. You can learn virtually anything through YouTube. Be it singing, playing guitar or drums, learning contemporary music or classical dance forms like Bharat Natyam, Kathak, Odissi, Kuchipudi, or the western ball dance, you can learn all this and more through YouTube videos. There are many famous musicians and chefs who learned their crafts through these social media videos.
Moreover, Google has become the virtual storehouse of knowledge. There isn’t a thing that Google isn’t aware of. It knows everything. Now, all the knowledge and researches that have been done to this date is available to use with the click of a mouse. This is awesome.
These are just a few reasons why social media has become so popular. In the future, the trend will likely continue even further with new features like artificial intelligence (AI), chatbots, and augmented reality (AR) becoming part of social media. The future of social media seems very exciting and its popularity is destined to reach newer heights.
Digital Marketing – The What, Why, and How
It is worthless to mention that digital marketing is crucial to increase your online presence. Internet users are rising by every year, and hence it becomes crucial that you take all necessary steps to improve your online presence.
No matter how many users you have acquired so far, you cannot stop marketing. Marketing will help you attract a new audience. This is because it will let people know about your presence.
Since most people spend a lot of time on the internet, digital marketing had paved the way for connecting with the audience. You can get to know what they want from you and then you can offer them that.
What is digital marketing?
Digital marketing is nothing but all marketing efforts that you make to maintain an online presence. Search engine optimization, paid ad campaigns, social media presence, including social media ads, email marketing, and website are all a part of digital marketing.
Why is digital marketing important?
Now that you have got to know what digital marketing is, the next step is to understand why it is essential. Many people are just investing money in digital marketing without knowing its importance. Here are a couple of benefits you can get from digital marketing:
- You can target the potential prospects
If you use the traditional marketing method like TV ads and billboards, you do not have much control over who sees your ad and how many of them likely made a purchase. The ROI is not much in such methods, which is why traditional marketing methods are considered expensive.
If you use digital marketing methods, you will have online tools to check how many users visited your website, how many of them landed there through an ad on other websites, and how many are converted.
You will have all information, and hence you can make a better decision to attract new customers and convert them. When you use traditional marketing methods, even those who may see your ads may not be interested in your products.
If you use digital marketing methods, you can control the ads and easily target those who are high potential prospects.
- It is more affordable than traditional marketing methods
Digital marketing is cost-effective because it can help you track all your campaigns. You can increase or decrease your spending based on the results you get.
However, this is not possible in the case of traditional marketing because once you have spent money on them, that is gone whether it could drive more customers to you or not.
You can engage your users by posting your content across all social networking sites. It does not require you to spend money. If they find it exciting and engaging, they will likely decide to buy your products.
- Digital marketing is measurable
One of the significant advantages of using digital marketing methods is that it is measurable. You can use tools to determine whether all your efforts are paying you off.
Whether it is about determining organic traffic to your website or knowing the number of people who have interacted with your ads, you can do it with tools. If you do not have enough money to invest in them, you should take out fast loans with no guarantor.
How to make the digital marketing strategy
Here is how you can do digital marketing strategy:
- Set your goals
Before you invest in a digital marketing strategy, the first thing you need to do is to identify your goals. You must know why you are doing it and what you want to achieve from it. For instance, if your goal is to improve your brand awareness, you will have to reach out to your audience through social media sites.
However, if you want to increase the traffic to your website, you will invest in SEO. This is why you must know what you want to achieve. Based on your set goals, you will be able to decide your digital marketing strategy.
- Identify your target audience
Identifying the target audience is crucial because you never know where your target audience is actually present. For instance, you may be promoting your posts on Facebook, but you eventually find that your target audience is not present on Facebook.
Of course, all your efforts and money will go in vain. This is why you should identify where your audience is present. If it is present on just Instagram, you will have to stick to only this platform.
- Make a budget
Although digital marketing is cheaper than traditional marketing, it does not mean that you do not need to spend a penny. You will need a dedicated budget for these activities.
For instance, you must know how much you can spend to invest in paid ads. Knowing that in advance can help you determine how long it will last. You will be able to compare the return with the cost of investment.
- Create engaging content
You can create various types of content pieces, and the best part is you can do it in many forms. To engage your customers, you should make posts for social media platforms, blog posts, email newsletters, videos, podcasts, and infographics.
If you provide them engaging content that aims at solving their current problems, they will likely buy your product.
- Conduct keyword research
You will need to target the keywords that your audience has been using to find out business. Make sure that you use the Google Keyword Planner to pick those keywords that your users use to make a query.
You will use these keywords to optimize your content and run paid ads. Without the proper use of keywords, you will not be able to make it successful.
The final word
Digital marketing is essential if you want to make your online presence. No matter what kind of product or service you are selling, you will have to identify the needs of your users and provide them with what they are expecting.
Use advanced tools to make it successful. You can fund your digital marketing strategy with long term loans.
Description: Digital marketing is essential to reach out to your audience. This blog discusses the what, why and how of it.