Before embarking on a full search engine optimization, it is necessary to perform a preliminary SEO audit that identifies the most significant problems to be corrected first. To determine the vector of further development, set priorities, and develop a search engine promotion strategy, you need someone who can explain all this easily and simply. That person is the SEO consultant.
Who are SEO consultants?
An SEO consultant is the same website promotion specialist, but with a broader perspective and an analytical mind. If it is a consultant in an agency, it is necessary to know that this position is occupied by people with good communication skills, because they usually have to explain technical concepts related to the promotion of a client’s website in an understandable language.
They are a Local SEO Consultant who acts as a link in the “client-provider” connection.
What are the tasks that SEOs solve, what do they face, and what is SEO, that’s what we want to talk about today?
Website promotion: why is it necessary?
Modern commerce seems to be moving away from fixed points of sale and the provision of certain types of services “on-site”. Today, a wide range of work and products can be found on the Internet. Only instead of outlets, there are websites, all fighting for the top spot in search results. Why try to get into the top spots?
As trivial and simple as it may sound, to make money if it is a commercial enterprise, or to spread important information if it is an information portal. Search engine experts have concluded in numerous studies that the first page of the SERP (Search Engine Results Page) accounts for 4/5 of all traffic. The first page of search results includes 10 websites. So, in order not to be limited to the remaining 20% of all users, you need to position yourself exactly in the TOP 10 as the best local SEO consultant company.
More traffic means more profits. Of course, there are nuances, because even a large influx of users does not guarantee an increase in sales. This is where search engine optimization (SEO) comes in to help determine the target audience.
What is the job of an SEO consultant?
An SEO consultant’s job is by no means limited to contacting a client. It is the same ordinary SEO who analyzes a web resource, structures the received data, and, based on it, develops an effective strategy for successful promotion to the top of the search results.
As we wrote above, reaching the top positions in the search engine leads to higher profits. In addition to highlighting the website itself, it is very important to define the target group. Because if it is not properly defined, the whole strategy built around it will not yield results. To make you understand the importance of determining the target audience (TA), we will explain it with an example:
Vasya walks into his warm and welcoming office where he works as a sales representative. And then there is a knock on the door – a man enters the office and gradually begins his prepared monologue, during which it turns out that he is offering to buy a cover for car seats. Vasya doesn’t even have a driver’s license – he came by bike.
This is an example of a wrong definition of the target audience. On the Internet, we always find the same images. Of course, there is a chance that someone will agree, but the probability is very low. This raises the question of what you would do: send the cover salesman to the office without giving any information about the potential buyer’s hobbies, the presence of a car, and other useful data, or advise 10-15 people who have cars that need cosmetic updates? Of course, the second option is cheaper, faster and, more effective.
In addition to determining the target group, the SEO analyst also analyzes the structure of a website, performs a technical and UX audit, and checks the internal and external optimization configuration.
Often, the work of an SEO specialist touches on internet marketing, which he or she must at least know well.
What does an SEO consultant do?
Let’s take a closer and more detailed look at the problems that an SEO specialist solves:
- A complete audit of the website: Check the technical state, the usability, the quality of the content, the visibility in the search results
- Market analysis: competitors, their strategies, their strengths, and weaknesses
- Formation of the semantic core (SY) by grouping search queries and identifying the most important and strongest ones in terms of conversion
- Correcting tags and meta-tags
- Preparation of technical specifications for a writer based on the developed semantics
- Evaluation of the link profile and development of a strategy to improve it
- Implementation of internal links
- Conduct work to improve usability indicators: structure content, set up navigation, analyze behavioral factors – anything related to usability
- Ongoing contact with writers, designers, programmers, and clients
- Collecting data on website visibility, positions
- Continuous monitoring of changes related to ranking factors and search engine updates
- Provide the collected information in the form of a report: lists, graphs, presentations, recommendations
- Estimate the budget required for each of the elements (if necessary) and set an indicative timeline.
80 to 90 % of the above points are realized by the SEO himself, the rest is entrusted to the writers and programmers, whose actions are controlled by the one who.
What should an SEO consultant know?
To do his job successfully, an SEO specialist must have good knowledge of:
- Basic principles of website ranking
- Internet marketing techniques
- Principles of creating quality content
- Blank ways to increase the mass of links
- Basic analytics programs: Ahrefs, Google Analytics, Screaming Frog, Serpstat, Yandex Wordstat, Key Collector, etc.
Basics of HTML and CSS programming.
These are the minimum requirements that a Digital Marketing Agency must have to successfully analyze and improve the visibility indicators of a website.
The effectiveness of an SEO’s work also depends on his experience, practical knowledge, and ability to follow and adapt quickly to trends and constantly changing ranking algorithms.
We, therefore, conclude that an SEO specialist is a person with a broad profile.
Web site promotion strategies
For successful project promotion, it is necessary to develop a clear strategy: where to start, when to start, what to use, what to get rid of, etc.
It is important not to rely only on online templates and checklists to define a strategy. The state of websites is always different, situations are never the same, so you need to be able to develop an SEO strategy that achieves the goal as quickly and efficiently as possible. To this end, consultations are carried out to evaluate the state of the web resource and the “strength” of competitors.
To promote each project, a strategy is developed, consisting of 4 main points:
- Design / Usability
- Improvement of the traffic
The first point is to implement the functionality to improve the behavioral factors, i.e. the indicators that the search engine uses to determine the usability of the website. How does it do that? Simply put, if a user visits the site and then quickly leaves, the obvious conclusion is that they did not find the information they needed. With a cyclical repetition of these actions, the search engine decides that the website does not meet the requirements of the query and downgrades it in the search results.
Content is one of the most important ranking factors. The better it is, the more unique and useful it is, and the better it is for the user and the search engine. With its help, we can build customer loyalty. The website content can be considered as a communication tool with the user: You try to express your thoughts most effectively, you make sure that the visitor has no questions, and if he has questions, the answers to them should be published on your website.
Nowadays, search robots can determine the usefulness of texts. Modern ranking algorithms are sometimes amazing. For example, Google uses artificial intelligence to detect synonymous environments in a text.
Even if the website is in the first place and has a nice design, the customer will not stay there if he does not get an answer to his question. Content plays a very important role in the successful promotion of a website.
The usability of a website depends on the clarity of the interface for the user. The simpler, more informative, and intuitive the system, the better for everyone. The promotion of a website nowadays depends heavily on UX factors.
And the last point is to improve the number of visitors. All of the above should lead to an increase in website metrics, but in some search engines, the number and quality of links leading to your web resource play an important role. This is one of the reasons why the work of an SEO consultant includes competitive analysis.
Increasing the mass of links and awareness of a website on the Internet is a big part of SEO work.
Sometimes promoting a website requires solving problems only in one of the above-mentioned directions, and sometimes it is necessary to work on each point, and only then the result will be visible.
During the consultation, you will immediately know which direction has been chosen and which work will be done first.
Why order SEO consultations?
An SEO consultant can be done for a variety of reasons.
Low traffic is one of the most common reasons to request an SEO consultation. The website’s presence is not profitable or does not meet its potential. If the reason is clear enough, a quick audit will reveal it, after which a decision will be made whether or not to do work to eliminate it.
The second reason: there is traffic – there are no sales. In one of the examples above, we talked about the importance of proper targeting and usability. These are two fairly common problems that website owners can face. Short-term visitors don’t turn them into customers, so it’s important that the user is satisfied. If not, the search engine will simply downgrade the website in the search results.
Preventive work. We have always advocated that the audit should be carried out approximately every six months. Too many, this seems like a relatively short period, but it is quite the opposite. Search engines don’t report upcoming changes in ranking algorithms, they don’t report major updates – they just introduce new rules of the game without much fuss, which can easily bury all progress by dropping positions in just a few days. So, it’s better to check the current status more often than rarely, as it can sometimes be very late.
New project development. Recently, a very positive trend is gaining popularity: contact with an SEO consultant precedes contact with a website developer. In other words, before talking to a web designer and developer about a website, they develop the structure, content, and navigation. Why do they do this?
If the project is going to be very promising, it is worth thinking about the issues that will be of crucial importance during the advertising phase from the “zero” phase. After all, it is much easier to do a good job immediately than to do a redesign or something more comprehensive later.
Who should you study to become an SEO specialist?
Although this profession has been around for more than 20 years (since about 1997), no educational institution offers a specialization in SEO. This field is often chosen by people who know about marketing, as it plays an important role in successful advertising.
In the beginning, to be able to call yourself an “SEO”, all you had to do was buy links to your website and wait for the search engine to decide that you were in high demand and popular. These were excellent reasons to get a higher position, so the whole advertising process was limited to buying links (today this method is banned and sanctioned by filters/sanctions).
But the Internet does not stand still, in fact, it is probably one of the fastest-growing niches in the market today, and therefore constant changes are taking place in the work of SEO, which he simply must follow. Especially if he values his services.
Today’s article has already helped you understand how much the promotion of websites has changed and how much knowledge a specialist needs to have to successfully improve the position of websites of different companies: whether it is in the field of construction, finance, business, law, etc. – everything.
All of this has to be acquired independently, through trial and error, so the effectiveness of an SEO specialist’s work depends a lot on the experience he brings, the cases he can offer, the issues he solves in one way or another, and his behavior.
Order the services of an SEO consultant
If you want to receive recommendations on how to improve the visibility of your website, if you want to understand the problem that makes you fail to monetize traffic, if you just want to evaluate your website in terms of SEO, or if you need professional advice for any other reason, you can contact our SEO consultant.
The specialists of our company have extensive experience in promoting websites not only in Europe but also abroad. The team is composed of professionals who will provide clear recommendations to correct the current situation and, if you wish, will develop a promotion strategy with you, discussing the effectiveness of each method and meeting your wishes.
Remember, an SEO specialist will not only fix things on your website, make it more convenient and bring it to the top, but also save you money. After all, with complex search engine optimization, you will get a target audience that will grow with every click. The website will start working for itself. All you have to do is check it regularly and update the content.
But a word of caution: It will not be possible to achieve the desired result (high conversion rate) if you offer an unprofitable/uncompetitive/low-quality product/service. No SEO professional can force customers to buy bad products. Moreover, an experienced and responsible SEO will not even tackle such a job.
We hope that the acquired knowledge will help you make the right choice and distinguish a good specialist from an unscrupulous one.
We wish you high positions in the search results!
7 Digital Tips To Increase Your Brand Presence And Reach
Our world has become the hub of digital technologies. We can very well say that digital technologies have become an inevitable part of our daily routine and have captivated our lives. We do most of our daily tasks on desktops, smartphones, or tablets. Can you imagine life without them? Certainly, not. Most of our daily tasks will be halted if we don’t have this digital gadget in our hands.
It would be pretty interesting to note that most of our time on these gadgets has made our globe a small virtual world. Also, it helps us to get connected to people in remote areas of the world.
Therefore, it is natural that people also do online research to learn more about the products and services available in the market if they want to buy something online. That is when digital marketing plays a vital role.
We can define marketing as a set of strategies to attract a targeted audience, build a connection, and boost an organization’s sales. There are a host of techniques that are responsible for talking efficiently with the customers.
Contact Influencers To Display Your Product Or Art
Building brand awareness is vital to every online organization; reaching out to various influencers can help you establish your brand. The influencers are the people who have already established themselves in the digital marketing industry. The influencers have already established a brand and an audience that trusts them. So, they are very well aware of how to enhance the popularity of your product among the audience.
Some might think that contacting them directly is the way to promote your product. However, this is not the case; it is advisable to start integrating yourself into the conversations. This can be done by either replying to their tweets or direct message them with a link to the blog post you may have published.
Identify Potential Buyers Of Your Product
The key to boosting the sales of your product and service is to identify the target audience by considering their preference of gender, profession, age, or region. Also, think about the demands and requirements of people. Why they will get attracted to your product or services. After this analysis, it’s time to use this information to create a fictional character and a layout that will represent your real customers’ expectations and behavior.
Keep Your Content And Image Engaging
Engaging content is vital for the awareness of your company’s brand. Moreover, your content must compliment your brand image in terms of tone, matter, or color. Consistent images and content help you to build a meaningful connection with your targeted audience. Consistent. Further, the content should be relevant which focuses on the brand of your company. The appropriate content strengthens your brand in the market. Another type of content that can attract or appeal to users is video content.
Moreover, the basis for an excellent digital marketing strategy is quality content that provides helpful information to the user and builds a relationship with a target audience to convert them into loyal customers. Therefore, delivering the correct answers to what users are looking for is ultimately bringing more traffic to your website.
Do SEO Research And Define Keywords
Researching SEO strategies related to your products or services can enhance brand awareness. One of the most important ways to optimize your website’s search engine is by using the keyword, a collection of words, terms, and phrases that target your website and are related to your website.
Keywords can be used to build websites, blog posts, landing pages, and other forms of content. Therefore, if your content writers have a knack for using keywords effectively, you are more likely to rank higher on the priority list in the search engine. The correct usage of the right keywords leads to more website traffic and helps you find the right audience. Therefore, it is mandatory to use the right keywords in the wrong places.
Use Social Media To Promote Your Website
It is advisable to choose the right platform for the promotion of your products and services. A social media platform that applies to your business should be used. Before posting anything, the type of social media platform should be taken into consideration. For instance, Facebook might do wonders for an online business that wants to potentially interest your prospective customers and their friends. Thus, this will social media platforms will help you to boost the sales of your organization. Facebook Ads usually target people who like similar products to your own and help you reach a highly responsive audience by bringing more traffic to your website.
Use Sales Funnels to Attract Customers
Sales funnels are broadly divided into four categories -attract, convert, close, and delight. These are the stages a user goes through before finding the solution that you have to offer them. The customers try to look for relevant information and possible solutions to their problems. Also, they consider the products currently available in the market by assessing their price, payment methods, and discounts. Moreover, all this leads to customer satisfaction which is mandatory for better customer engagement.
Think About Future Branding Results
Your organization’s branding is like a wave that commences as a small ripple and becomes much more significant with time. Therefore, you should not get discouraged in the early stages, as it is vital to remain motivated to reach your full potential. Moreover, it happens with most branding campaigns that they eventually turn into valuable marketing assets over time. Therefore, think about the future when you are developing your brand.
It is essential to keep in mind that results are never immediate, so you must start with small branding efforts to achieve success in the longer run. Thus target more users to enhance site traffic and conversions.
Digital marketing isn’t just boosting your sales, your search engine rankings, or click-through rates. All these aspects are crucial for increasing the traffic on your website but are not the only things to focus on. Brand awareness is essential for brand exposure which will help the people to know about your brand, recall it in the future and recommend it to others. Increasing your brand awareness will help you to generate leads, referrals, and sales in the future.
Incorporating SEO services help to build their brand and lay a strong foundation for the brand. Building the brand proves to be a powerful asset for any organization. So if you think that your business lacks digital marketing tactics, then try to utilize the above digital marketing tips that will help your business flourish more. This way, your brand will be strengthened over time.
Why Social Media Has Become So Popular?
My job as a full-time content writer for an upcoming social media app keeps me busy throughout the day. Prior to the onset of the current pandemic, I usually met a lot of people. One thing I clearly noticed is I am yet to meet a person who isn’t using one or more social media platforms. It’s amazing to see how social media has come to play such a significant role in our lives. We cannot imagine our very existence without channels such as Facebook, Instagram, Twitter, LinkedIn, and so many others. Let us explore why social media has become so popular in last few years.
One thing that social media has successfully achieved is to improve our connectivity with people. In an earlier times, the interactions with our friends and family mostly happened offline. We usually met them in person by either visiting their homes or inviting them to our homes. For such meetings, we always had to plan in advance, and it took a fair amount of time. The advent of social media changed all that. We are now better connected to our friends, colleagues, and family members in faraway places. We can chat, exchange messages, and can see each other live on Zoom, or Google meet.
Social media is an incredible platform to interact with like-minded people. You can check the profile of a person, and once you are assured that both of you have much in common, you can decide to engage with that person. You don’t have such luxuries in the real life.
Social media isn’t just limited to making friends, exchanging messages, and sharing pictures. It’s a powerful tool for seeking employment, making professional connections, and getting recommendations for career advancements. LinkedIn, a widely popular social channel with over 750 million users is the most preferred platform by job seekers as well as prospective employers. You can upload your cv, article, blog, or video to grab the attention of potential employers. Normally, you don’t get every information about a candidate in his/her biodata, therefore, companies often check social media profiles of shortlisted candidates to know more about them.
You will hardly find a business that doesn’t maintain an active profile on LinkedIn. The same is true for their employees. Of late, businesses all over the world have realized how important is social media for their growth and engagement with their customers. Social media has created new opportunities for businesses by successfully leveraging the power of digital marketing. Instagram, a primarily visual-based platform has given birth to many social media influencers who earn millions only because of the tremendous reach of social media. Businesses also prefer to hire an influencer instead of investing money in a new campaign. Users have generally a lot of faith in influencers, who play an important role in making a product popular among a certain group.
Social Media is User Friendly
You take any social media platform – Facebook, Instagram, Snapchat, and TikTok, Connect app. It’s so easy to operate them. You just need a mobile phone with internet connectivity and some rudimentary knowledge of operating a digital device. You fill in basic details like your user ID and contact number, and once your identity is verified through the OTP, you are good to go. On some apps such as TikTok, you don’t even need an account to upload your short videos. You can’t expect a more user-friendly medium.
Excellent source of News
The popularity of social media has made newspapers and tabloids redundant. Why did you need to wait for the next day to know what is happening in your country or the outside world? Social media keeps you updated on every news in real-time. You just have to log in to your Twitter account to know what is happening elsewhere. Not only that, you can also like, share or comment on these updates. Isn’t it amazing? The right of expression has altogether taken a new meaning with courtesy to the power of social media. Now, you are not dependent on a television channel or newspaper to speak your mind. You can do that through your social media channel.
Medium of Entertainment
There are all sorts of interesting videos and memes that are continuously shared on social media. You can watch concerts of popular artists, dance performances, and shows of well-known stand-up comedians, and magicians. The shows that you watch free of cost on social media platforms cost a fortune if you have to see them in the normal auditoriums. Besides, you get to see important sporting events like the Olympics, Football World Cup, Wimbledon, French Open, and World Athletics Championship on these social channels without spending a penny.
Social media is an excellent source of knowledge and skill development. You can participate in virtual classes, attend online lectures by stalwarts from their respective fields, and can take part in an online workshop. In fact, during lockdown caused by the pandemic, most schools and colleges started operating online. Therefore, despite the restrictions owing to social distancing, the academic life of millions of students remained undisturbed. You can learn virtually anything through YouTube. Be it singing, playing guitar or drums, learning contemporary music or classical dance forms like Bharat Natyam, Kathak, Odissi, Kuchipudi, or the western ball dance, you can learn all this and more through YouTube videos. There are many famous musicians and chefs who learned their crafts through these social media videos.
Moreover, Google has become the virtual storehouse of knowledge. There isn’t a thing that Google isn’t aware of. It knows everything. Now, all the knowledge and researches that have been done to this date is available to use with the click of a mouse. This is awesome.
These are just a few reasons why social media has become so popular. In the future, the trend will likely continue even further with new features like artificial intelligence (AI), chatbots, and augmented reality (AR) becoming part of social media. The future of social media seems very exciting and its popularity is destined to reach newer heights.
Digital Marketing – The What, Why, and How
It is worthless to mention that digital marketing is crucial to increase your online presence. Internet users are rising by every year, and hence it becomes crucial that you take all necessary steps to improve your online presence.
No matter how many users you have acquired so far, you cannot stop marketing. Marketing will help you attract a new audience. This is because it will let people know about your presence.
Since most people spend a lot of time on the internet, digital marketing had paved the way for connecting with the audience. You can get to know what they want from you and then you can offer them that.
What is digital marketing?
Digital marketing is nothing but all marketing efforts that you make to maintain an online presence. Search engine optimization, paid ad campaigns, social media presence, including social media ads, email marketing, and website are all a part of digital marketing.
Why is digital marketing important?
Now that you have got to know what digital marketing is, the next step is to understand why it is essential. Many people are just investing money in digital marketing without knowing its importance. Here are a couple of benefits you can get from digital marketing:
- You can target the potential prospects
If you use the traditional marketing method like TV ads and billboards, you do not have much control over who sees your ad and how many of them likely made a purchase. The ROI is not much in such methods, which is why traditional marketing methods are considered expensive.
If you use digital marketing methods, you will have online tools to check how many users visited your website, how many of them landed there through an ad on other websites, and how many are converted.
You will have all information, and hence you can make a better decision to attract new customers and convert them. When you use traditional marketing methods, even those who may see your ads may not be interested in your products.
If you use digital marketing methods, you can control the ads and easily target those who are high potential prospects.
- It is more affordable than traditional marketing methods
Digital marketing is cost-effective because it can help you track all your campaigns. You can increase or decrease your spending based on the results you get.
However, this is not possible in the case of traditional marketing because once you have spent money on them, that is gone whether it could drive more customers to you or not.
You can engage your users by posting your content across all social networking sites. It does not require you to spend money. If they find it exciting and engaging, they will likely decide to buy your products.
- Digital marketing is measurable
One of the significant advantages of using digital marketing methods is that it is measurable. You can use tools to determine whether all your efforts are paying you off.
Whether it is about determining organic traffic to your website or knowing the number of people who have interacted with your ads, you can do it with tools. If you do not have enough money to invest in them, you should take out fast loans with no guarantor.
How to make the digital marketing strategy
Here is how you can do digital marketing strategy:
- Set your goals
Before you invest in a digital marketing strategy, the first thing you need to do is to identify your goals. You must know why you are doing it and what you want to achieve from it. For instance, if your goal is to improve your brand awareness, you will have to reach out to your audience through social media sites.
However, if you want to increase the traffic to your website, you will invest in SEO. This is why you must know what you want to achieve. Based on your set goals, you will be able to decide your digital marketing strategy.
- Identify your target audience
Identifying the target audience is crucial because you never know where your target audience is actually present. For instance, you may be promoting your posts on Facebook, but you eventually find that your target audience is not present on Facebook.
Of course, all your efforts and money will go in vain. This is why you should identify where your audience is present. If it is present on just Instagram, you will have to stick to only this platform.
- Make a budget
Although digital marketing is cheaper than traditional marketing, it does not mean that you do not need to spend a penny. You will need a dedicated budget for these activities.
For instance, you must know how much you can spend to invest in paid ads. Knowing that in advance can help you determine how long it will last. You will be able to compare the return with the cost of investment.
- Create engaging content
You can create various types of content pieces, and the best part is you can do it in many forms. To engage your customers, you should make posts for social media platforms, blog posts, email newsletters, videos, podcasts, and infographics.
If you provide them engaging content that aims at solving their current problems, they will likely buy your product.
- Conduct keyword research
You will need to target the keywords that your audience has been using to find out business. Make sure that you use the Google Keyword Planner to pick those keywords that your users use to make a query.
You will use these keywords to optimize your content and run paid ads. Without the proper use of keywords, you will not be able to make it successful.
The final word
Digital marketing is essential if you want to make your online presence. No matter what kind of product or service you are selling, you will have to identify the needs of your users and provide them with what they are expecting.
Use advanced tools to make it successful. You can fund your digital marketing strategy with long term loans.
Description: Digital marketing is essential to reach out to your audience. This blog discusses the what, why and how of it.